MAIN PURPOSE
Reporting directly to the Head of PR & Celerity Relations, you will work closely with Cartier UK Marketing, Events and Media department, along with Cartier Central PR and Entertainment, Brand Content and Event teams.
Responsible for enhancing the image of Cartier whilst promoting the brand on all channels throughout the UK media landscape and Entertainment Industry. You will manage all corporate and commercial press relations along with Talent and Entertainment Relations.
Lead and manage all public relations activities and media outcomes for Cartier in the UK market. This encompasses driving strategic visibility across the brand's diverse product portfolio, including Watches, Jewellery, High Jewellery, Accessories, Fragrance, and Eyewear, as well as corporate events. You will also provide dedicated PR support for key brand initiatives such as the Fondation Cartier for Contemporary Art and the Cartier Women's Initiative (CWI), executed in close collaboration with the central communications team in Paris.
Key Responsibilities
Strategy and Planning
- Actively contribute to the implementation of the annual PR strategy for the UK market, ensuring alignment with Headquarters (HQ) guidelines, UK market specificities, and defined budgetary parameters.
- Execute comprehensive PR plans that strategically integrate product-centric campaigns, corporate narratives, and localised initiatives to achieve optimal brand visibility and impact.
- Foster strong cross-functional collaboration with internal departments and international market teams to drive local initiatives and facilitate the exchange of best practices.
- Develop detailed media plans and campaign strategies for all product launches and brand events throughout the year.
- Create proposals for strategic brand feature placements.
Press and VIP Industry Relationships
- Serve as the primary point of contact for all media inquiries, ensuring timely and efficient responses.
- Proactively engage with relevant media outlets to distribute information on new brand developments and initiatives.
- Strategically manage media relations to cultivate a positive brand image, securing prominent features and maximising visibility for Cartier.
- Curate and maintain strong, enduring relationships with key media contacts and editors.
- Curate and manage targeted media lists for Cartier events, product launches, Watches & Wonders (W&W), and High Jewellery events.
- For Watches & Wonders (W&W), coordinate journalist attendance with other Richemont brands and oversee comprehensive logistical arrangements, including travel, accommodation, and hospitality.
- Plan and execute Press and VIP trips, providing accompaniment to journalists, talent, and internal teams, and conducting thorough follow-up to optimise media coverage.
- Represent the brand at strategic briefings and meetings held in Paris and Geneva.
- Manage crisis communications, including media engagement and drafting official statements, as required.
- Collaborate with the Paris Central Communications team on specialized arts PR and media coverage for initiatives such as the Cartier Fondation, Cartier Women's Initiative Awards, and Cartier Philanthropy.
Talent and Entertainment Relations
- Oversee the identification of UK-based talent and manage the end-to-end contract negotiation and execution process, in close collaboration with the Head of PR & Talent and Entertainment Relations and Paris Central teams.
- Collaborate with the team to define and prioritise key talent engagement strategies for the UK market, encompassing editorials, brand events, and product placements/dressings.
- Manage the comprehensive guestlist creation and management for all local brand events and collaborations.
- Coordinate and oversee all photography and media presence during and post-local brand events.
- Publish post-event and product placement/dressing releases to internal stakeholders and external media.
Writing and Reporting
- Develop compelling press releases for UK-specific events and brand initiatives.
- Draft speeches and official correspondence on behalf of the Managing Director.
- Prepare and consolidate comprehensive reports on key PR activities, including product launches and social events.
- Collaborate with the team to consolidate all local media features for internal dissemination and reporting to Central teams.
- Analyse and report on DMR (press monitoring and analysis tool), providing insightful qualitative commentary to Central teams.
Team Management
- Provide direct line management and mentorship to a team of two, comprising a PR & Celebrity Assistant and a PR & Celebrity Intern.
- Oversee the efficient daily operations of the press office, encompassing shoot and product placement logistics, gifting initiatives, and comprehensive coverage reporting.
- Cultivate and maintain strong collaborative relationships with internal departments and Cartier International stakeholders.
- Actively participate in annual press and marketing seminars.
PERSON SPECIFICATION
- 5-7 years’ experience in PR, with a strong understanding of the luxury industry.
- Degree level education (or equivalent level of experience).
- Exceptional communication skills (written and verbal).
- A keen eye for detail and great organisational skills.
- Ability to manage fast paced environment and meet deadlines.
- Ability to work with a high level of discretion and professionalism.
- Good knowledge and experience of digital media is a benefit.
- Fluent in English is essential (French would be an advantage).
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