Functional and Analytics
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The gaming studio behind: Football ManagerFounded in 1994, Sports Interactive became a wholly owned subsidiary of SEGA Europe in 2006. Based at the Here East technology hub in Stratford, East London, the SI team continues to expand as we bring our titles to an ever-growing audience across an increasing variety of platforms.
To support our growth, we welcome the opportunity to connect with passionate people with the drive to match our ambitions and initiative to realise your individual potential.
About the Role
We’re looking for a passionate and strategic Senior Community Manager to lead the next phase of our community engagement. As a public face of our brand, you will represent the studio online, interacting with and building strong relationships with our community. Internally, you’ll be the connective tissue between our community and teams across the studio – championing player perspectives, always.
You’ll play a key role in bridging different community pockets across regions, channels, and player types. You will also work closely with our Social Media team, ensuring community initiatives are seamlessly integrated.
Key Responsibilities
- Develop and execute a global community strategy that connects, grows, and sustains our player base across platforms and regions.
- Serve as the voice of the community internally, representing player perspectives to development, publishing, and leadership teams.
- Translate community insights into actionable Marketing, Brand and Social strategies, ensuring audience sentiment influences campaign direction and creative decisions.
- Build structured feedback pipelines, gathering insights through owned channels, surveys, social listening and wider online touchpoints, translating them into actionable reports for development and product teams.
- Establish clear goals and monitor KPIs around engagement, retention, sentiment, and community health to inform strategic decisions.
- Partner with design, production and QA to facilitate player testing programmes to inform game improvements.
- Partner closely with the Social Media team to ensure cohesive messaging across all touchpoints.
- Collaborate with development, marketing, and player support teams to ensure key updates, patches, and news are clearly communicated.
- Advise internal teams on community sentiment, trends, and opportunities for proactive engagement.
- Audit and optimise community channels to improve accessibility, engagement, and moderation quality.
- Plan and execute both in-person and online community events.
Knowledge, Skills and Experience
- Significant community management experience in gaming, entertainment, or live-service products.
- Proven experience leading community initiatives at scale.
- Strong understanding of player psychology, online culture, and digital community ecosystems.
- Excellent communicator with demonstrable ability to translate comms between players and internal teams.
- Experience collaborating cross-functionally with development, social media, and marketing teams.
- Skilled in using analytics and community tools (Discord, Reddit, Brandwatch, Sprinklr, Sprout Social etc.) to inform strategy.
- Familiarity with live games, updates, and player feedback cycles.
- Deep passion for Football Manager.
- Strong background in community content strategy / creator partnerships / content creation.
- Experience hosting livestreams, AMAs, or community broadcasts.
- Multilingual or experience managing international communities.
Benefits of Working at Sports Interactive
- Subsidised mental health, therapy and coaching sessions are available. …