Paddle offers digital product companies a completely different approach to payment infrastructure. Instead of assembling and maintaining a complex stack of payments‑related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5,000 software sellers in 245 territories globally.
The Role:
We’re looking for a Digital Events Specialist to own and execute Paddle’s webinar and virtual event program across the full funnel. This role is focused on driving pipeline generation through high‑performing webinars, working within the Demand Generation team while collaborating closely with Product Marketing, Revenue Marketing, Sales, and Partnerships to deliver compelling, conversion‑driven experiences. Your mission is to plan, execute, and optimise a scalable webinar program that consistently drives qualified pipeline and to take ownership of the end‑to‑end webinar lifecycle – from ideation and speaker coordination to promotion, delivery, and post‑event conversion.
Own the webinar program
- Plan and execute Paddle’s webinar strategy across the buyer journey (TOFU → BOFU)
- Deliver a consistent cadence of high‑quality webinars aligned to campaign priorities
- Manage the full lifecycle: topic development, speaker sourcing, briefing, execution, and follow‑up
Drive pipeline through events
- Design webinars with clear conversion goals (MQL → SQL → pipeline)
- Partner with Sales and BDR teams to ensure strong follow‑up and conversion
- Optimise registration‑to‑attendance and attendance‑to‑opportunity rates
Execute high‑quality digital experiences
- Run live and on‑demand webinars using best‑in‑class tools and formats
- Ensure a seamless attendee experience (production quality, moderation, engagement)
- Experiment with formats such as panels, demos, workshops, and customer sessions to improve performance
Collaborate cross‑functionally
- Work with Product Marketing and Content on messaging, positioning, and content
- Partner with Revenue Marketing on campaign integration and promotion strategy
- Collaborate with Partnerships on co‑marketing webinars
- Align with Sales on target accounts, themes, and follow‑up workflows
Optimise and scale performance
- Track and report on key metrics: registrations, attendance, engagement, pipeline, ROI
- Continuously test and improve formats, channels, and messaging
- Build repeatable playbooks for scalable webinar execution
Requirements
- 2–4 years of experience in digital events, webinars, or demand generation within B2B SaaS or tech
- Have executed full‑funnel webinars or virtual events that contributed to pipeline or revenue
- Highly organized and capable of managing multiple events simultaneously
- Strong attention to detail and ability to run polished, professional live experiences
- Understand how to create content that engages and converts a B2B audience
- Comfortable working cross‑functionally with marketing, sales, and external partners
- Data‑driven and motivated by improving performance metrics
Everyone is welcome at Paddle
At Paddle, we are committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, where, or how you studied; we are more interested in your craft, curiosity, passion for learning, and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group. We are committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.
Benefits
We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare, and well‑being initiatives. We are a ‘digital‑first’ company, which means you can work remotely, from one of our stylish hubs, or even a mix of both. We offer all team members unlimited holidays, enhanced parental leave, and a learning fund with regular internal and external training opportunities.
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