Senior Communications Manager, EMEA, Blizzard
Requisition ID: R027039
Reports to: Communications Director, EMEA
Department: Communications, Blizzard
Location: London
Role Overview
As Senior Communications Manager for Blizzard EMEA, you are the strategic lead for public relations and communications initiatives across the region. Working on some of the largest franchises in gaming such as World of Warcraft, Diablo, and Overwatch, you shape how players, media, and creators talk about our games. You drive integrated storytelling, go‑to‑market plans, crisis response, and cross‑functional alignment to ensure measurable impact across diverse markets. You will thrive in an energetic team environment, be highly organized, able to work independently, and contribute to the team’s goals.
While your role is specifically focused on Blizzard communications, it sits within the Microsoft Gaming Integrated and International Communications team. You’ll work closely with regional peers across the business, sharing best practices, insights, and approaches that strengthen communications across markets and across our broad set of games.
Key Responsibilities
- Lead the development and execution of regional communications strategies aligned with global brand and commercial goals
- Establish integrated communication strategies for each game release across gaming specialist, lifestyle and broadcast mainstream media, creators & influencers, and consumer‑focused campaigns
- Close partnership with global HQ and regional function leads and teams to ensure communications plans are well integrated with overall go‑to‑market strategy
- Guide communications priorities across product launches and sustained press office activity, in line with regional commercial goals
- Develop and drive creative storytelling angles into media‑ready pitches and influencer briefs
- Support Territory Communications team to deliver local market success through local communications
- Manage regional press tours, campaigns & events, including global events like Blizzcon
- Oversee regional strategy for major product reveals and experiential activations
- Support crisis & issues management & monitoring, aligning messaging with global teams during sensitive periods
- Coordinate with Microsoft and Xbox teams on joint communications
- Reporting & Insights – use measurement tools to evaluate campaign success and deliver reports to internal stakeholders
- Assist with financial planning, budget tracking and demonstrating return on investment
- Engage with key media, partners, and creators, where needed to support communications delivery
- Day‑to‑day contact and liaison with Blizzard’s incumbent agency network
Key Skills & Experience
- A Degree‑level education (preferred) relevant to the experience required for the role
- At least 8 years Communications Management with Press and Creators, ideally for an Entertainment brand
- Excellent spoken and written skills in English (other European languages an advantage)
- Ability to manage multiple high‑stakes projects simultaneously under tight deadlines
- Awareness of business planning and consumer orientation (targeting, segmentation, media trends)
- Financial savvy (budgeting, ROI‑oriented prioritization)
- Clear self‑motivation with a history of exceeding high‑performance standards
- Ability to handle sensitive and confidential information appropriately
- A willingness to travel if required for the role
- Demonstrate confidence, initiative, and approachability, consistently fostering team collaboration
- Expertise in media relations, crisis management, and cross‑cultural communications
- Strong understanding of the EMEA media landscape and influencer ecosystem
- Exceptional written and verbal communication skills
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