Market Development Lead - Public Sector / Defence - Strategic

UK Remote | Strategic Growth | Public Sector / Defence Focus

We are supporting our major client in appointing a Market Development Lead to drive structured entry and growth within UK Defence and Central Government markets. This is a strategy-led role focused on creating long-term pipeline, not short-term sales.

The Role

Market Development Lead

Responsibilities

• Defining sector entry strategy across Defence / Public Sector.
• Mapping MOD, DE&S, Dstl and wider central government ecosystems.
• Analysing hiring patterns, demand signals and competitor positioning.
• Understanding public sector procurement routes and framework agreements.
• Building senior stakeholder relationships before live requirements.
• Establishing credible market presence and strategic partnerships.

Success is measured by access, positioning and future opportunity creation.

Essential Experience

• Proven experience operating within UK Defence and/or Central Government markets.
• Strong understanding of public sector procurement frameworks.
• Experience opening new sectors or building market presence.
• Confidence engaging senior decision-makers in regulated environments.

This is not a generalist business development role. It requires sector credibility, market intelligence capability, and long-horizon thinking.

Next Steps

If you have demonstrable experience building access within UK Defence or Government markets and want to shape long-term growth strategy, we welcome a confidential conversation.

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