About the Role
This is a hands‑on role at the heart of our growth. You’ll own performance marketing strategy and execution end‑to‑end – driving acquisition, conversion and retention across paid channels to deliver commercial targets across sales, leads, revenue, product mix and LTV:CAC targets.
You’ll plan, run and optimise campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, Reddit and more, while leading the transition toward automated, AI‑led media management to scale performance and improve unit economics. You’ll work closely with product, sales, brand, data and CX teams to close the loop between marketing activity and commercial outcomes.
You will track, analyse and report on performance metrics to inform decisions and optimisations at pace. You’ll draw insights, present performance and strategic recommendations clearly to senior leadership, translating media activity into commercial outcomes.
You’re commercially minded, data‑driven, and energised by the challenge of scaling performance in a fast‑moving, mission‑led business.
Key Responsibilities
- Own performance marketing across Google Ads, Meta, TikTok, LinkedIn, YouTube and Reddit – planning, executing and optimising campaigns to maximise ROI
- Drive commercial performance against sales, leads, revenue, product mix, conversion and LTV:CAC targets, treating unit economics as the primary lens for every spend decision
- Lead the transition toward AI‑led media management, building the data infrastructure, conversion architecture and platform inputs that enable automation at scale
- Own creative strategy across UGC, short‑form video, Reels, Stories and Spark Ads – running high‑velocity testing across creative, proposition, audience and channel variables
- Optimise the full funnel from acquisition through to conversion and retention, using CRO tactics, A/B testing and structured proposition testing to improve performance at every stage
- Plan and execute lifecycle and email marketing campaigns via HubSpot to nurture leads, increase engagement and drive conversion
- Build and maintain measurement stack using MMM, incrementality testing, geotests and platform data to assess true channel contribution
- Navigate advertising restrictions in sensitive categories while maintaining signal quality through server‑side tracking, Consent Mode v2 and first‑party data strategies
- Collaborate across product, sales, brand, data and CX teams – sharing insights, aligning on lead quality and connecting acquisition activity to commercial outcomes