Nutritics is redefining how hospitality and foodservice businesses operate. We give organisations complete clarity and control over their food, menus, supply chains, and environmental impact. Trusted by 500+ customers worldwide, from contract caterers and restaurant groups to healthcare and education providers, we are the platform of choice for businesses that take food data seriously.
Backed by PE investment, we’re scaling rapidly across UK&I and entering the US market. Our ambition: to become the world’s most trusted food information platform.
This is a pivotal hire as Nutritics embarks on its next transformational step as we continue to scale in the UK & grow into the United States.
The Marketing Director will own full strategy and execution: drive demand as a core outcome, alongside building the brand, creating a new website, equipping the sales team, and leading our US market entry, with direct access to the CEO and board. In addition, they will operate as a cross-functional leader, aligning product, sales, and leadership around a unified GTM.
This role offers genuine career runway, with the potential to grow into a CMO position or to operate as a senior marketing leader within a broader commercial leadership structure, as the business scales.
Demand Generation & Pipeline
- Design and execute a measurable, multi-channel lead generation plan targeting documented ICPs
- Implement targeted outbound and ABM approaches for high-value segments
- Launch and optimise campaigns across LinkedIn, email, and SEO/AEO
- Build a content and thought leadership programme through whitepapers, case studies, webinars, and blog content
- Balance short-term pipeline with long-term brand and category building
- Own the marketing pipeline number: marketing-sourced opportunities, MQL volume, and CAC by segment
Brand, Proposition & GTM
Own the brand transformation and go-to-market plan, translating our offer into positioning the whole business can use.
- Lead the brand refresh programme: new visual identity, working with the appointed agency
- Oversee the website redevelopment: customer-centric UX, conversion-optimised journeys, SEO, and attribution tracking
- Build and own the messaging architecture, mapped to ICPs
- Lead integrated campaigns across content, digital, events, and PR
- Own the US pre- and post-launch brand and positioning work: territory messaging, segment activation, and pipeline development
- Ensure brand consistency across agencies, internal teams, and all customer-facing touchpoints
A commercial partner to Sales, ensuring marketing is directly connected to pipeline, conversion, and revenue outcomes.
- Own the GTM workstream for the transformation: naming, positioning, and all sales-facing materials
- Develop and maintain the full sales enablement library
- Implement a structured MQL/SQL handover process with the Sales team
- Collaborate with Sales and Customer Service to build a sector-specific proof library
- Maintain a continuous feedback loop with Sales, adapting campaigns accordingly
Marketing Operations & Performance
- Own and optimise the full marketing tech stack, including Salesforce, paid channels, SEO tooling, and analytics
- Map the full customer journey from first touch to closed-won and systematically improve conversion
- Build and maintain a board-ready KPI dashboard
- Own and manage the marketing budget; deliver a zero-based annual plan
- Establish and maintain a lead scoring model mapped to customer segments
- Implement tracking, attribution, and funnel visibility on the new website
- Define the marketing team structure and recruit into it, starting lean
- Lead and develop the team (2–3 headcount) with clear objectives and development plans
- Evaluate and optimise the agency landscape; establish clear briefs, SOPs, and KPIs for each retained partner
- Build an agile hybrid model: in-house strategy and performance; external specialists for creative, SEO, paid, and web
What Good Looks Like
At 12 months, the Marketing Director will have delivered:
- Demand Gen: Marketing-sourced pipeline driving a notable proportion of new business; CAC tracked and improving
- Brand & Website: New brand and website live; digital engagement up 30%
- Sales Alignment: MQL–SQL handover in place with >80% Sales acceptance rate; enablement library complete
- Operations: KPI dashboard live; lead scoring and nurture automation operational; zero-based budget delivered
- US: Pre-launch demand and brand foundations in place; initial pipeline seeded
- Team: Internal team in place; agency model rationalised and performing to brief