* Work with Brand Marketing and Customer Proposition teams on creative direction for new propositions.* Align digital creative with broader brand strategy and ATL campaigns.* Turn high-level creative direction into practical, scalable systems and assets.* Influence how brand comes to life across lifecycle comms, products and digital surfaces.* Ensure cohesive brand expression across web, app, CRM, paid media and product experiences.* Embed brand meaning into interactions, motion, service moments and interface design.* Create scalable motion, interaction and micro‐brand moments that elevate user experience.* A systems thinker with strong craft and excellent design taste* Excited by AI, while staying rooted in brand purpose and human creativity* Pushes boundaries and brings fresh ideas* Influences across teams without needing full ownership* Focused on enabling others, not gatekeeping* Solid digital brand design skills (visual, motion, interaction)* Experience building and scaling design systems* Hands‐on use of AI tools for creative production and optimisation* Able to turn brand strategy into practical, scalable design systems* Confident partnering with Marketing, Product, CX, CRM and Data teams#J-18808-Ljbffr…
