Influencer Senior Manager

Influencer Senior Manager, based in London, is a critical global leadership role within the Performance Marketing tribe. This role owns the strategic direction of our influencer project and manages a growing team of direct reports across multiple regions. The influencer project at Wise has matured into a powerful, sustainable marketing channel, and we are looking for a Senior Manager to take it to the next level. This role balances high‑level strategic ownership with hands‑on execution in key growth markets and cross‑functional integration of influencers across marketing teams.

Responsibilities

Team & People Leadership:

• Own the performance, coaching, and development of 4+ influencer roles, setting clear goals aligned with regional growth targets
• Define and standardise operating processes to ensure consistency and speed across all regions
• Act as the primary decision‑maker for allocating team resources and budget across various global markets

Global Strategy & Ownership:

• Own and implement the global strategy to double down on high‑potential influencer projects and campaigns
• Own and develop internal cross‑function ways of working, ensuring influencer work is seamlessly integrated into marketing campaigns with clear measures of success
• Maintain a holistic overview of all influencer activity and report to senior leads on global progress with regional specific insights
• Design and implement global fee, tiering and attribution frameworks to standardise negotiations and measurement
• Own and report on all core project KPIs including new customers, volume and reach metrics
• Lead global project forecasts with regional input to ensure sustainable growth

Program Operations & Compliance:

• Work with internal teams to build a best‑in‑class influencer program, from referral operations and brand to finance and analytics
• Work closely with external platforms and tools to do the same
• Own and enforce global regulatory compliance and procurement protocols for all influencer activities

Regional Execution:

• Directly manage one major growth market, implementing new deals and defining local growth strategies to maintain a deep understanding of the scaling process

Qualifications

• Extensive experience in influencer marketing with a focus on building and scaling programs to drive incremental customer growth
• Experience managing and mentoring a team, with a focus on coaching high‑performing individuals
• Ability to design global frameworks for negotiation, segmentation and measurement
• Strong analytical skills with the ability to own complex budgets, forecasts and performance KPIs
• Extensive experience working with internal brand, social, operations, and finance teams to build efficient, integrated program structures
• Ability to influence and collaborate cross‑functionally with senior regional leads and other marketing teams
• Experience managing external stakeholders such as agencies, tools and platforms to optimise and scale program delivery

Nice‑to‑have

• Experience managing influencers or ambassadors within the FinTech industry
• Affiliate marketing experience
• Fluency in multiple languages

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