Responsibilities
- Own end-to-end design delivery for EU & UK TikTok LIVE initiatives, from concept to final production across digital and physical touchpoints.
- Create and scale a cohesive visual system for EU & UK LIVE (guidelines, templates, component libraries, and best practices), aligned with EMEA and central standards.
- Lead conceptualization and execution of multi-format assets including 2D/3D illustrations, key visuals, H5/landing layouts, LIVE stickers, creator education materials, product feature launch assets, partnership campaigns, OOH/DOOH, and offline event collateral (e.g., stage visuals, swag and signage).
- Partner with cross-functional teams (Ops, PM, BD/Partnerships, Marketing, Content) to translate goals into clear creative direction, timelines, and production plans; proactively align early to reduce late-stage churn.
- Design with cultural intelligence: localize visuals and messaging for diverse EU markets while maintaining brand consistency and quality.
- Use research and trend awareness (creator/user insights, creative performance learnings, emerging tools) to continuously improve engagement and effectiveness.
- Maintain a high quality bar through strong craft, illustration work, art direction, layouts, and specs.
- Improve team efficiency by proposing workflows, checklists, and tool adoption (including AIGC) that increase speed without sacrificing quality.
Minimum Qualifications
- Bachelor's degree or equivalent experience
- Experience creating illustrations and (3D and 2D)
- Understanding creative, design, and product operation processes. Has proof of successful cases on operation design project in portfolio
- Highly creative, organized, and able to work independently with little direction; ability to multitask
- Great communication skills and a collaborative team player in a cross-cultural and cross-functional environment
Preferred Qualifications
- Proficiency with AIGC / generative tools (e.g., image generation, asset creation, rapid ideation) with strong judgment around consistency, brand safety, and production readiness.
- Experience building brand guidelines, visual identities, or toolkits that scale across teams/markets.
- Motion graphics and/or video editing skills (e.g., lightweight animations for DOOH, social, H5).
- Familiarity with LIVE / creator ecosystems, interactive campaign mechanics, or monetization-driven programs.
- Experience supporting offline events and producing print/physical deliverables.
- Software / Tools：Figma, Adobe Creative Suite (Illustrator, Photoshop, After Effects), Cinema 4D (Redshift/Octane) or Blender, AI generative tools (workflow-dependent)
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
#J-18808-Ljbffr