We develop and run villages with the wow factor that enhance the lives of our owners, their family and their friends. Through our three brands, Audley Villages, Elysian Residences and Mayfield Villages. We offer stylish apartments and houses complete with the best facilities from bistros and bars, to health clubs and swimming pools. And, of course, exceptional service throughout. What's more, through our dedicated care teams we provide owners as well as customers out in the local community with the support they need to remain independent. It's retirement, but not as the UK has known it.
Reporting to the Marketing Director, the Marketing Operations & Content Manager is responsible for developing and delivering integrated, brand‑led content and campaigns across both digital and on‑site channels. This role oversees the planning, creation, and governance of content across multiple touchpoints, ensuring a consistent tone of voice, high creative standards, and alignment with overall business and marketing objectives. With a strong focus on storytelling, customer engagement, and brand experience, the role plays a key part in driving awareness, supporting enquiries and sales, and enhancing the end‑to‑end customer journey across all residences and villages.
Responsibilities
- Develop and manage the homeowner content plan across all residences and villages to ensure a consistent approach to homeowner communications.
- Accountable for F&B strategy execution and ensuring key messages are included, including POS design and print for seasonal campaigns and menu launches.
- Understand the feedback from homeowners and external customers and use this to inform future campaigns and marketing activity.
- Develop and manage social media messaging and content plans, working closely with marketing and operational stakeholders to ensure alignment with wider marketing activity.
- Oversee the look, feel, and tone of all channels to ensure consistency with brand guidelines and protect reputation.
- Own and manage specific marketing budgets, monitoring spend to ensure value for money and strong return on investment.
- Lead all social media and onsite campaigns from planning through to delivery, analysis, and reporting, using insights to inform future activity.
- Create and maintain an editorial content calendar aligned with the overall marketing strategy, adapting it to support ad‑hoc announcements, campaigns, and industry trends.
- Ensure content and messaging are integrated across all marketing channels, including social media, SEO, email, print and digital advertising.
- Design, manage and optimise paid social advertising campaigns to increase reach, awareness and conversions.
- Work collaboratively with internal teams to support landing page development and conversion rate optimisation.
- Engage with audiences across digital platforms, responding to comments, messages and reviews in a timely and professional manner.
- Support website content updates as required, using the CMS and basic HTML where necessary.
- Own and govern all on‑site creative output, ensuring all materials align with brand guidelines and maintain a consistently high standard across all villages and residences.
- Review and approve all locally produced creative assets (via Canva or other platforms), ensuring accuracy, quality and brand compliance before production or distribution.
- Develop and deliver Canva training programmes for on‑site teams, enabling them to create high‑quality, on‑brand content and collateral independently.
- Establish clear creative standards and templates to support consistency and reduce the risk of poor‑quality or off‑brand materials being produced.
- Plan and deliver structured content journeys within Marketing Cloud, The Fork and Open Table, ensuring messaging is cohesive and supports the customer lifecycle.
- Own the end‑to‑end email marketing strategy, including the development of automated and campaign‑based journeys across F&B and care audiences.
- Collaborate closely with marketing and operational stakeholders to ensure all content and campaigns are aligned, relevant and effectively executed at site level.
- Ensure consistent execution of campaigns and communications across all villages and residences, working closely with on‑site teams to embed best practices.
Qualifications
- Degree in Marketing, Digital Marketing, PR, Communications or a related discipline.
- Proven experience in a marketing, content or brand‑focused role, ideally within a multi‑site or customer‑focused environment.
- Demonstrable success in planning and delivering integrated marketing campaigns across digital and offline channels.
- Experience developing content and creative assets, including strong copywriting skills across print, on‑site, email and social.
- Strong understanding of brand management, ensuring consistency in tone, messaging and visual identity.
- Experience using customer insight and performance data to inform campaigns and improve effectiveness.
- Experience collaborating with cross‑functional teams to deliver aligned marketing activity.
Skills & Attributes
- Excellent written and verbal communication skills.
- Strong analytical mindset with high attention to detail.
- Ability to manage multiple projects and deadlines simultaneously.
- Confident working autonomously while collaborating effectively with stakeholders.
- Creative, proactive and results‑driven approach.
- Strong organisational and time‑management skills.
- Competent in photo and video editing for social media.
- Committed to continuous learning and professional development.
Benefits
- Competitive salary.
- Company pension scheme, with a 5% company contribution.
- Holiday allowance: 25 days plus 8 bank holidays.
- 50% discount on food and drinks at all of our restaurants nationwide.
- Guest suites at staff rates at all of our luxury villages nationwide.
- Excellent learning and development opportunities.
- Free membership to our employee discount portal with access to discounts at all major retailers.
- Free membership to our Healthcare Cash Plan Scheme.
- Refer a friend bonus scheme.
- Recognition programme.
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