Responsibilities
Strategic Leadership
- Define and execute the global marketing strategy aligned with Bell corporate objectives.
- Strengthen brand positioning to differentiate in competitive IT services markets.
- Lead global go-to-market initiatives for solutions across AI, Cloud Infrastructure & Security, and Modern Workplace.
Demand Generation & Growth
- Develop integrated marketing campaigns to drive qualified pipeline and revenue growth.
- Partner with sector and regional sales leaders to deliver tailored campaigns that support local business goals.
- Implement account-based marketing (ABM) strategies for high-value enterprise accounts.
Brand & Thought Leadership
- Elevate brand visibility across key markets through digital, events, PR, and content marketing.
- Position the company as a thought leader in digital transformation and emerging technologies and value realisation.
- Oversee content strategy (whitepapers, case studies, webinars) to engage C-level stakeholders.
Digital & Data-Driven Marketing
- Drive global digital marketing programs across SEO, paid media, marketing automation, and social channels.
- Implement analytics and reporting to measure ROI and continuously improve performance.
- Champion data-driven marketing, leveraging insights for personalisation and customer engagement.
- Lead, mentor, and scale a high-performing international marketing team.
- Partner with Sales, CTO, and Practice Delivery teams to ensure alignment and collaboration.
- Manage external agencies, consultants, and partners effectively.
Role Specific Requirements
- Proven experience as Marketing Director within a global IT services, technology, or consulting company.
- Strong understanding of IT services markets (AI, Cloud, Data, Security, Modern Workplace).
- Demonstrated success in B2B demand generation, ABM, and enterprise marketing.
- Expertise in building and managing multi-channel digital marketing campaigns.
- Excellent leadership and people management skills with experience leading global teams.
- Strong analytical mindset, comfortable with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Cognism).
- Exceptional communication and presentation skills, with the ability to influence at the C-suite level.
Experience
- Extensive experience in B2B marketing, with strong experience in a in a senior leadership role (e.g., Head of Marketing, Marketing Director, or VP Marketing).
- Proven track record of developing and executing global marketing strategies that directly support revenue and growth objectives.
- Experience leading international teams across multiple regions (e.g., UK, Europe, US, Middle East).
- Demonstrated ability to align marketing with sales, driving pipeline creation and conversion.
- History of transforming or modernising marketing functions — introducing automation, analytics, or digital-first strategies.
- Understanding of AI, Cloud, Data, Security, IoT, and Modern Workplace solution areas.
- Experience working with or within global technology ecosystems (e.g., Microsoft, AWS, Dell, IBM, NVIDIA).
- Exposure to enterprise B2B customers across key verticals such as financial services, communications, manufacturing, healthcare, or public sector.
Knowledge
- IT Infrastructure at a high level
- B2B Marketing Strategy – including demand generation, go-to-market planning, and account-based marketing (ABM).
- Brand Positioning & Messaging – building a differentiated value proposition in a competitive IT services market.
- Digital Marketing – SEO/SEM, social media, paid advertising, website optimisation, and digital campaign orchestration.
- Content Marketing – thought leadership, storytelling, case studies, whitepapers, webinars, and video marketing.
- Marketing Analytics & ROI – KPIs, campaign performance measurement, pipeline attribution, and data-driven decision-making.
- Marketing Automation & CRM Systems – e.g., HubSpot, Salesforce, Cognism.
Skills
- Strategic Planning – ability to create and execute a global marketing strategy aligned to business goals.
- Market Analysis – assessing market trends, competitive positioning, and customer insights.
- Data-Driven Decision Making – using analytics, KPIs, and dashboards to refine campaigns and demonstrate ROI.
- Commercial Acumen – linking marketing investments to pipeline and revenue growth.
- Marketing Execution Skills
- Campaign Management – end-to-end delivery of integrated global campaigns.
- Digital Marketing Expertise – SEO/SEM, paid media, automation, social, and content syndication.
- Brand Building – shaping consistent messaging and strengthening brand identity globally.
- Content Development Oversight – guiding storytelling, thought leadership, and multi-channel content.
- Event & Experience Marketing – driving global conferences, webinars, and partner co-marketing initiatives.
- Team Leadership – managing and motivating international marketing teams.
- Cross-Functional Collaboration – working closely with Sales, CTO, and Practice Delivery functions.
- Coaching & Mentoring – developing future leaders within the marketing function.
- Executive Presence – presenting to boards, C-suite, and customers confidently.
- Negotiation & Persuasion – managing agencies, vendors, and internal stakeholders.
- Cultural Adaptability – tailoring messaging and approaches for different geographies and audiences.
- Project Management – ensuring on-time, on-budget delivery of initiatives.
- Agility & Adaptability – pivoting strategies in response to changing markets and technologies.
- Technology Fluency – proficient with CRM, marketing automation, and digital platforms.
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