Responsibilities
- Build and own a scalable narrative system that shapes how Preply is perceived globally, positions it as a leader in AI‑driven learning, drives measurable impact on growth, hiring, and brand authority, and eliminates dependency on any single individual for storytelling.
- Define, evolve, and own Preply’s global narrative, including AI & product positioning, marketplace dynamics (tutors & learners), and social impact and mission; ensure consistent presence across all external touchpoints; establish Preply as a category‑defining voice in AI‑powered learning.
- Build a storytelling system connecting product, research, data, and insights to outputs such as PR, SEO, content, and executive communications; ensure consistency across all formats (media, reports, op‑eds, events, owned content); transition from campaigns to repeatable narrative infrastructure.
- Define and scale a global employer narrative and build targeted storytelling for key audiences (AI, Engineering, Design, Tutors); partner with Talent to impact hiring outcomes.
- Shape leadership voice and positioning in the market; develop POVs on AI in education, marketplace dynamics, and future of learning; drive visibility across Tier 1 media, conferences, and long‑form content.
- Align senior stakeholders across Brand, Product, Talent, and Marketing; create frameworks enabling teams to contribute to a unified narrative; drive execution without direct authority.
- Own both direction and delivery; personally contribute to writing and storytelling, key launches and initiatives, and high‑impact narrative moments.
- Define communication strategies for high‑stakes situations; prepare leadership for complex media environments and manage reputational risks.
- Work as a strategic leader and hands‑on executor, comfortable operating in ambiguity; maintain a high ownership mindset; be proactive, data‑driven, and editorially sharp.
Qualifications
- 12+ years in communications, content, or narrative strategy in high‑growth tech environments.
- Proven experience owning company‑level narrative or market positioning, with a track record of linking storytelling to business impact.
- Experience working closely with senior stakeholders and executives.
- Native fluency in English; Spanish a strong plus.
- Deep understanding of the AI/LLM landscape and its narrative implications.
- Ability to build scalable systems, not one‑off initiatives.
- Strong editorial instinct combined with data‑driven thinking.
- Comfortable operating in ambiguity and a high‑ownership mindset.
Benefits
- Competitive financial package with equity.
- Mental health support platforms.
- Generous monthly allowance for lessons, learning & development budget, and time off for self‑development.
Equal Opportunity Statement
Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.
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