Senior Game Designer - The Sims

Overview

Electronic Arts creates next‑level entertainment experiences that inspire players and fans around the world. We work at The Sims, home to tinkerers, craftspeople, and storytellers, where the focus is on inspiring everyone to make a better world through creative play. The team values creativity, inclusivity, and a continuous drive to build a world as it could be.

Location: Guildford, UK – hybrid in‑studio three days a week.

This individual contributor senior role reports to a Development Director and is part of a multidisciplinary team working on the future of The Sims.

Responsibilities

• Create prototypes and designs for gameplay content, mechanics, and systems.
• Write clear and detailed documentation that communicates functionality, logic, tuning, and player outcomes.
• Implement and tune interactive objects, mechanics, and systems, or mechanics that power story‑driven simulation and gameplay.
• Collaborate with designers, art, engineering, and QA to ensure alignment and feasibility.
• Partner with producers and project managers to scope features and track tasks.
• Use player‑centered and data‑informed design processes through quantitative and qualitative player insights.
• Troubleshoot in‑engine, taking ownership over quality and player experience.
• Mentor junior designers, offering feedback and guidance based on expertise.

Qualifications

• 5+ years of professional experience with one shipped AAA title.
• Experience in builders, simulation, sandbox, or life‑sim games.
• Experience with expansion content or live service development.
• Experience with logic, scripting, and in‑engine implementation using proprietary tools (e.g., Unreal, XML, Blueprints).
• Proficient in version control (e.g., Perforce, Git), task tracking (e.g., Jira), and data visualization tools (e.g., Looker or Tableau).
• Experience with player‑driven storytelling and systems supporting different playstyles.
• Comfort designing content around themes like identity, relationships, and social dynamics.
• Bonus: Experience working within Agile development.

About Electronic Arts

Electronic Arts is proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity and empower teams to pursue growth and excellence.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness. Packages are tailored to local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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