Job Overview
Position: Data Analytics Consultant
Career Level: Specialist (L9)
Location: London
Responsibilities
- Set strategic vision for digital analytics in line with broader client landscapes, e.g., marketing, technology, data.
- Establish client measurement strategies for digital assets, including web and app.
- Audit and define digital analytics tagging implementations with business and technical stakeholders.
- Define dataLayer structures and other key requirements.
- Analyse website traffic, user engagement, and conversion rates to identify optimisation opportunities.
- Create dashboards and reports to track KPIs and communicate insights.
- Employ and implement digital analytics tools (Google Analytics, Adobe Analytics) to monitor campaigns.
- Collaborate with marketing teams to measure digital campaign effectiveness and recommend ROI maximisation strategies.
- Work with multiple teams across MMM projects from business and internal analytics teams.
- Gather and clean data for analysis, ensuring quality and consistency.
- Assist in development and validation of marketing mix models, selecting appropriate techniques.
- Stay updated on industry trends and best practices to drive innovation.
Qualifications
- Strong experience in digital analytics or similar role, preferably in retail or e-commerce.
- Advanced understanding of matrixed organisations and comfortable managing cross‑functional teams.
- Skilled in digital analytics & experience analytics platforms (Google Analytics, Adobe Analytics, ContentSquare, Decibel).
- Experience delivering end‑to‑end MMM projects.
- Experience using Tag Management Systems (Google Tag Manager, Tealium, Adobe Launch).
- Proven analytical skills with ability to interpret complex data sets and generate actionable insights.
- Strong communication skills for presenting findings to non‑technical stakeholders.
- Experience with data‑visualisation tools (Tableau, Power BI).
- Problem‑solving mindset with passion for continuous improvement.
Equal Employment Opportunity Statement
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity or any other basis protected by applicable law.
All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
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