National Account Manager – B2B Drinks Platform – South of England – Up to £65,000 plus package
This is a rare chance to join an ambitious B2B drinks-industry startup at the very beginning—giving you the opportunity to fast-track your career, shape your role, and grow as they disrupt the UK drinks trade with an innovative, profit-boosting platform.
We are looking for a National Account Manager to join this new business and support the growth across the medium to large on trade. The National Account Manager will be integral in growing this service across a wide range of on‑trade venues, targeting major cities, key groups and national outlets. This role is a high impact, field‑based role, which will give the candidate an opportunity to shape the business from the ground up.
the ideal candidate will come with a background in wholesale and a network across medium‑to‑large‑sized groups, with experience managing commercial relationships in the Drinks FMCG industry.
What this business offers:
- A competitive salary and performance‑based bonuses.
- Opportunities for professional development and career growth.
- The chance to work with globally recognized brands in an exciting and dynamic industry.
- A collaborative and supportive work culture.
National Account Manager responsibilities include:
- Drive field sales across your region, visiting venues regularly to build strong customer relationships.
- Strategically managing business development, presenting and driving growth amount large nationals.
- Identify and win new business across bars, restaurants, retailers, and wholesalers.
- Pitch and onboard new customers, showcasing the platform’s value and driving adoption.
- Support product launches, ensuring new drinks gain listings, visibility and trial in key accounts.
- Work closely with marketing to execute campaigns, promotions and brand visibility programmes.
- Manage and grow existing customer accounts, identifying opportunities to drive increased usage and sales.
- Use market insights and customer feedback to inform commercial strategy and improve performance.
The Ideal National Account Manager candidate:
- Strong background in national account management, new business and proposition pitching—ideally in Drinks FMCG.
- Proven success in winning new business and building commercial relationships.
- Experience launching or supporting new products in the on‑trade or retail channels.
- Commercially minded with excellent negotiation and communication skills.
- Self‑motivated, energetic and excited by a role that’s predominantly out in the market.
- Great stakeholder manager who enjoys working cross‑functionally with marketing, operations and brand partners.
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