Senior Paid Social Strategist

We are looking for a Senior Paid Social Strategist to play a pivotal role in our growing team – we’re looking for someone to bring paid social expertise and broader channel thinking, as well as oversee and input into innovative and high‑performing campaign strategies across multiple platforms.

The role goes beyond activation as you’ll shape campaign approaches, define KPIs, connect channels, deliver integrated work, bring modern advertising approaches and provide a high level of social consultancy and senior client support.

The role sits within the Distribution team as part of the media and performance arm.

Key Responsibilities

• Create social approaches across teams that feel connected, not silo’d, that contain full funnel planning and ladder up to real business impact.
• Collaborate with key teams such as Account Management through owned/organic social, and via Growth and New Business working on pitches and proposals.
• Within new business and growth, lead on paid, performance, measurement approaches with tailored responses.
• Review current tech stack, tools and licenses to ensure we have the best methods to deliver on client objectives successfully.
• Drive commercial success for accounts, understanding targets and pushing growth within retainers.
• Own the strategy, structure and success of the Media and Performance department – implementing operational standards across all accounts.
• Drive performance across all accounts, inspiring teams, supporting with reporting insight and training sessions.
• Setting KPIs in conjunction with teams across paid and owned to ladder up to real business impact.
• Showcase fresh paid approaches and measurement tactics across all clients, working with external teams to understand context/challenges.
• Testing and innovation – A/B testing, alphas/betas, creative experimentation.
• Bring thought leadership and solutions for modern advertising techniques and landscape changes across social.

Essential Qualifications

• New business and pitch experience working with integrated teams.
• Tool stack for broader social understanding – Sprout, Meltwater, Supermetrics, RivalIQ.
• In‑depth experience with paid social ad managers within Meta, TikTok, LinkedIn, Reddit, Pinterest.
• Experience with tracking set‑ups, UTMs, dashboard maintenance and analytics tools – GA4, Adobe Analytics, etc.
• Experience with measurement frameworks, attribution and driving results across paid, owned, earned.
• Experience with both B2B, B2C and global clients.

Bonus Qualifications

• Experience in other channels such as Paid Search, Programmatic, Display.

Benefits

• Remote working predominantly – 2 days in the office per week.
• Private Healthcare & Life Insurance.
• 25+ Days Holiday.
• Annual Team Mini break in the UK or abroad, Regular Socials.
• Open, Engaging & Inspirational Culture.

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