Sales, Events and Business Development Executive
The Bromley Court Hotel is a 4-star property with 111 well-appointed bedrooms and 9 versatile event rooms accommodating 10 to 250 guests. We pride ourselves on delivering exceptional guest experiences and memorable events.
The Role:
We are seeking a dynamic and detail-oriented Sales, Events Business Development Coordinator to support the planning, coordination, and execution of a wide range of events while driving sales opportunities. This role requires a proactive professional with excellent organizational skills, strong client relationship management, and the ability to balance creativity with commercial focus. This role includes a dedicated proactive business development focus (1–2 days per week), identifying and converting new corporate and event opportunities to drive revenue growth and expand the hotel’s market presence. The ideal candidate will play a key role in ensuring seamless event delivery, maximizing revenue, and providing exceptional service to clients and guests.
Business Development Responsibilities (Proactive Sales Focus)
- Proactively identify, target and develop new corporate, local business, and agency accounts to increase meetings, events and bedroom revenue.
- Conduct outbound sales activity including telesales, personalised email campaigns, LinkedIn outreach and appointment setting to generate new enquiries.
- Arrange and conduct external client visits and face-to-face networking meetings within the local and regional market to build brand awareness.
- Represent the hotel at local networking events, exhibitions, and industry showcases to source new business opportunities.
- Work proactively to convert lapsed accounts and past clients into repeat business through structured follow-up plans.
- Develop and implement quarterly sales action plans with measurable targets, reporting weekly on new business activity and pipeline performance.
- Maintain and grow a strong sales pipeline within the CRM, tracking prospecting activity, conversion ratios, and revenue generated from proactive efforts.
- Confident in selling Weddings, Meetings and all types of Restaurant and Event private bookings.
- To manage event bookings, meetings, and reservations efficiently, ensuring accuracy and attention to detail.
- Act as the primary point of contact for clients, providing expert guidance and support throughout the planning process.
- Prepare detailed event proposals, function sheets, and post-event reports to ensure seamless communication between teams.
- Maintain strong relationships with corporate clients, event suppliers, and other stakeholders to maximise repeat business.
- Process enquiries, quotations, contracts, and confirmations in a timely and professional manner.
- Conduct show rounds and meetings with clients to discuss their events and arrangements. To adopt good telephone skills in order to create the right impression to the customer.
- Ensure the sales journey for customers in managed professionally and efficiently to ensure their satisfaction.
- To ensure meeting and event space is tidy and presentable before taking clients into for appointments
- Support the sales team in achieving revenue targets by proactively identifying opportunities for upselling and cross-selling hotel services. Working in a team to ensure targets are met and as many sales can be achieved
- Monitor event budgets and client billing, ensuring accuracy and timely payment follow-ups.
- Maintain accurate records and databases of client interactions, bookings, and contracts using CRM systems.
- To attend internal meetings to present functions sheets for the following week to brief the team of upcoming business. To also attend other business meetings as and when required.
- To manage are respond to clients’ emails, calls and feedback in a timely and professional manner.
- Ensure compliance with health, safety, and licensing regulations for all events hosted on hotel premises.
- Stay up to date with competitor activity, industry trends, and market opportunities to contribute to the hotel’s sales strategy.
Additional duties as requested by the Sales & Event Manager.
Why Join Us?
- Opportunity to work in a prestigious hotel with a great team.
- Career growth and development opportunities.
- Competitive salary and a quarterly incentive scheme.
- A dynamic and rewarding work environment.
If you are enthusiastic about hospitality and have a talent for events and sales, we would love to hear from you.
Please submit your CV to apply for this role.
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