Analytics Manager

Overview

Marketing Analytics Lead – Edinburgh (Hybrid)

AI Connect are partnering with an established international brand to help them hire a Marketing Analytics Lead. You’ll work with large, rich datasets to generate insights that directly influence marketing strategy, customer engagement, and commercial decision-making.

What You’ll Do

• Analyse large datasets across marketing channels, customer behaviour, and retention initiatives to uncover actionable insights.
• Support marketing teams in measuring performance across Print, TV, Radio, and Digital channels, helping optimise campaign performance and budget allocation.
• Develop dashboards and reports that translate complex data into clear, accessible insights for business stakeholders.
• Present findings and recommendations to senior stakeholders, influencing key marketing and commercial decisions.
• Mentor and support junior analysts while contributing to the development of data-led strategies across the organisation.

Key Skills & Experience

• Strong experience working in insight, analytics, or BI roles, ideally supporting marketing or commercial teams.
• SQL skills and experience analysing large datasets.
• Experience with data visualisation tools, such as Tableau or Power BI
• Excellent communication skills with the ability to translate complex analysis into clear business insights.
• Strong presenter with good storytelling & stakeholder management skills

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