As a Data Analyst in our Marketing team, you will be involved in driving insights into marketing performance, customer acquisition and engagement to enable us to deliver impactful marketing strategies. You’ll create focus and accountability in teams by setting metrics and goals, ensure we’re learning as we progress through experimentation, and ensure we’re feeding insights back into future decision making. Ultimately this will require a strong focus on driving measurable marketing impact, drawing on a broad range of analytical and statistical techniques to unlock the most benefit.
Responsibilities
- Actively drive ideation and optimisation of marketing campaigns through deep dives into customer behaviour and channel performance
- Influence marketing strategy and budget allocation through opportunity sizing and performance analysis
- Ensure we have the right data tracked to understand campaign performance and customer journeys across channels
- Support marketing experiments, campaign launches and optimisation through data-driven decision making, while keeping teams accountable and impactful
- Deep dive into experimentation results (e.g. A/B tests, incrementality testing) to understand causal impact and inform future campaigns
- Put together dashboards to enable teams to track key marketing KPIs and north star metrics
Qualifications
- 2+ years proven experience using analytics to drive business decisions
- Experience working in marketing analytics, with exposure to at least one of: Performance Marketing, Brand Marketing or CRM
- Strong understanding of experimentation (e.g. A/B testing, incrementality testing) and how to evaluate marketing effectiveness
- Ability to distil and communicate results of complex analysis clearly and effectively to all levels, including senior management
- Experience measuring marketing performance and impact (e.g. campaign effectiveness, attribution, customer engagement)
- Strong PowerPoint and presentation/communication skills
- Strong data visualisation skills using tools like Tableau, Spotfire, Power BI etc.
- Strong SQL skills required
- Experience in Python with predictive modelling, regression techniques as well as wider techniques like clustering / random forest is desirable
- Tech Stack: SQL, Python, R, Tableau, AWS Athena + More!
Benefits
Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits. We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days.
Work Environment
We operate a hybrid model to work and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.
Diversity & Inclusion
We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity – gender, ethnicity, sexuality, disability, nationality and diversity of thought. That’s why we’re committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.
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