Sales Development Representative (SDR)
This is a pivotal role dedicated to driving Randstad’s strategic growth.
Key Responsibilities:
1. Research & Account Mapping
- Identify and research target accounts, industries, and key decision-makers.
- Map key stakeholders for the top prospects in each industry sector.
- Conduct external benchmarking and competitor analysis to gather market intelligence.
- Become comfortable with Randstad’s technology and AI toolkit to research client needs.
2. Outreach & Engagement
- Execute sophisticated, multi-channel outreach strategies including phone, personalised email, social media, and video messaging.
- Hold intelligent conversations to expand awareness, educate prospects, and identify new business opportunities.
- Leverage AI-powered tools and market insights to craft data-backed, personalised outreach campaigns.
- Promote and establish the Randstad brand within the UK market.
3. Lead Qualification & Nurturing:
- Qualify leads by conducting high-level needs analysis to assess complex business challenges like skill shortages or talent retention issues.
- Align prospect "pain points" with Randstad’s strategic services and consulting offerings.
- Nurture early-stage relationships by sharing valuable content, such as Talent Trends Reports and In-Demand Skills Dashboards.
4. Collaboration & Administration
- Successfully book qualified discovery meetings for the Sales team, ensuring a high-quality hand-off.
- Maintain meticulous records of all activities and lead statuses in Salesforce/CRM.
- Partner with the Sales Team, Marketing, and Operational teams to refine messaging and sales strategies.
Key Performance Indicators:
- Generation of client introduction meetings and invitations to tenders.
- Create client introduction meetings and invitation to tenders for the sales team.
- Extensive outbound email outreach as directed by the inside sales manager/sales director.
- Follow up with phone calls to qualify client interests.
- Contributing to other client development activities.
- Booking client meetings with prospect stakeholders in existing.
- Meeting deadlines on client and data research and mapping.
- Supporting the wider sales team on achieving their UK annual budget.
- High-volume outbound email outreach and follow-up qualification calls.
Person Specification & Skills:
- Experience: Knowledge of data, customer services, social media marketing.
- Communication: Strong and professional communication skills, written, verbal and presentation
- Mindset: Organised, self-sufficient and self-directed on a day-to-day basis attending required meetings fully prepared.
- Technical Literacy: Comfortable using CRMs and prospecting tools.
- Professionalism: Organised, self-sufficient and self-directed on a day-to-day basis attending required meetings fully prepared; adheres to company policies, including the "camera-on" policy for virtual meetings.
Apply now or get in touch with Sam Badger for a confidential discussion.
Randstad values diversity and promotes equality. We are an inclusive employer and welcome applications from all sections of society.