Sales Development Representative

Sales Development Representative (SDR)

This is a pivotal role dedicated to driving Randstad’s strategic growth.

Key Responsibilities:

1. Research & Account Mapping

• Identify and research target accounts, industries, and key decision-makers.
• Map key stakeholders for the top prospects in each industry sector.
• Conduct external benchmarking and competitor analysis to gather market intelligence.
• Become comfortable with Randstad’s technology and AI toolkit to research client needs.

2. Outreach & Engagement

• Execute sophisticated, multi-channel outreach strategies including phone, personalised email, social media, and video messaging.
• Hold intelligent conversations to expand awareness, educate prospects, and identify new business opportunities.
• Leverage AI-powered tools and market insights to craft data-backed, personalised outreach campaigns.
• Promote and establish the Randstad brand within the UK market.

3. Lead Qualification & Nurturing:

• Qualify leads by conducting high-level needs analysis to assess complex business challenges like skill shortages or talent retention issues.
• Align prospect “pain points” with Randstad’s strategic services and consulting offerings.
• Nurture early-stage relationships by sharing valuable content, such as Talent Trends Reports and In-Demand Skills Dashboards.

4. Collaboration & Administration

• Successfully book qualified discovery meetings for the Sales team, ensuring a high-quality hand-off.
• Maintain meticulous records of all activities and lead statuses in Salesforce/CRM.
• Partner with the Sales Team, Marketing, and Operational teams to refine messaging and sales strategies.

Key Performance Indicators:

• Generation of client introduction meetings and invitations to tenders.
• Create client introduction meetings and invitation to tenders for the sales team.
• Extensive outbound email outreach as directed by the inside sales manager/sales director.
• Follow up with phone calls to qualify client interests.
• Contributing to other client development activities.
• Booking client meetings with prospect stakeholders in existing.
• Meeting deadlines on client and data research and mapping.
• Supporting the wider sales team on achieving their UK annual budget.
• High-volume outbound email outreach and follow-up qualification calls.

Person Specification & Skills:

• Experience: Knowledge of data, customer services, social media marketing.
• Communication: Strong and professional communication skills, written, verbal and presentation
• Mindset: Organised, self-sufficient and self-directed on a day-to-day basis attending required meetings fully prepared.
• Technical Literacy: Comfortable using CRMs and prospecting tools.
• Professionalism: Organised, self-sufficient and self-directed on a day-to-day basis attending required meetings fully prepared; adheres to company policies, including the “camera-on” policy for virtual meetings.

Apply now or get in touch with Sam Badger for a confidential discussion.

Randstad values diversity and promotes equality. We are an inclusive employer and welcome applications from all sections of society.

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