Head of Marketing Operations
The Head of Marketing Operations is responsible for designing, building, and running a scalable, data‑driven marketing operations capability that underpins Advania UKI’s growth ambitions.
This role owns the marketing technology stack, with deep expertise in HubSpot and Microsoft Dynamics, ensuring seamless integration between marketing and sales. It defines and implements critical processes including lead management, attribution, lifecycle management, data quality, reporting, and dashboards, while enabling the wider marketing team to maximise HubSpot for demand generation and nurturing.
The role also leads the intelligent use of data and AI within marketing operations — leveraging automation, analytics, and emerging AI capabilities to improve performance, productivity, insight, and decision‑making.
Reporting to the Chief Marketing Officer, the role works closely with Sales Operations, Revenue Operations, IT, and Global teams.
What Success Looks Like
- High‑quality, trusted data underpinning all marketing and revenue decisions
- HubSpot and Dynamics operating as a single, intelligent growth engine
- Marketing teams consistently running effective demand and nurture programmes
- Clear visibility into marketing’s contribution to pipeline and revenue
- AI and automation measurably improving performance, insight, and efficiency
- Marketing Operations recognised as a strategic backbone of Advania’s growth
Salary & Benefits
The budgeted salary for this role is between £80,000 – £90,000 a year, depending on experience.
Benefits to be provided upon request.
Hybrid working
We recognise the benefits that remote and flexible working brings.
We operate a hybrid working policy that allows employees to balance time in the office and time from home. Each team within our organisation can decide how to implement this policy. If you have any questions after applying, please reach out to our recruitment team.
Responsibilities
- Own Advania’s marketing operations stack, with primary responsibility for HubSpot and its integration with Microsoft Dynamics
- Design, implement, and optimise data flows between marketing and sales systems
- Ensure platform configuration supports GTM priorities, sector strategies, and partner motions
- Act as senior subject‑matter expert and escalation point for marketing systems, automation, and data
- Own data quality across marketing and marketing‑to‑sales processes, including leads, contacts, accounts, campaigns, and attribution data
- Define and enforce data standards, field definitions, and governance rules within HubSpot and Dynamics
- Implement processes, controls, and automation to improve accuracy, completeness, and consistency
- Enable marketing teams to fully leverage HubSpot for demand generation and lifecycle nurturing
- Design and implement scalable nurture frameworks, journeys, and automation aligned to buyer stages
- Design and implement lead and revenue attribution models aligned to Advania’s sales motions and buying cycles
- Define how marketing contribution to pipeline and revenue is tracked and reported
- Support teams hands‑on with segmentation, workflows, scoring, personalisation, and testing
- Develop and maintain dashboards and insight for Marketing, Sales, and Executive leadership
- Identify and implement AI‑enabled capabilities across marketing operations (e.g. predictive scoring, campaign optimisation, intelligent segmentation, performance forecasting)
- Leverage native capabilities within HubSpot, Dynamics, and Microsoft technologies, alongside approved tools
Qualifications & Experience
The right candidate for this role will have:
Essential
- Senior marketing operations or revenue operations experience in B2B technology or IT services
- Deep, hands‑on expertise in HubSpot, including automation, nurturing, reporting, and data management
- Strong experience integrating HubSpot with Microsoft Dynamics (or equivalent CRM)
- Proven experience owning data quality, governance, and lifecycle integrity
- Strong experience designing lead management, attribution, and reporting frameworks
- Ability to enable and upskill marketing teams, not just configure systems
Desirable
- Practical experience applying AI and advanced analytics within marketing or revenue operations
- Experience in matrixed, international, or fast‑growing organisations
- Experience supporting transformation, scale, or M&A environments
- Familiarity with Microsoft‑centric and partner‑led GTM models
Equal Opportunity
We are committed to ensuring an equitable experience for all candidates, regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.
Please do let us know if you’ll need any reasonable adjustments as part of the selection process by highlighting these on your application form.
As part of our commitment to our clients we will need to carry out background checks, including a criminal record check, for all offers of employment. If you have any unspent criminal convictions or questions about the screening process, please notify your recruiter once the application has been submitted.
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