Marketing Business Partner (VAR)
Position Overview: The Marketing Business Partner (VAR) is responsible for end‑to‑end marketing ownership for Advania UKI’s VAR business, working closely with Sales, the Head of Partner Marketing, and the Alliance team to drive partner‑led pipeline growth.
This role owns marketing strategy, planning, and hands‑on execution across vendor and alliance‑driven GTM motions, acting as a trusted partner to Sales and Partner stakeholders. The role is accountable for delivery, sales handover, follow‑up, and conversion outcomes, ensuring co‑marketing activity with vendors translates into measurable commercial impact.
The role leverages the Campaign Delivery & Digital team for specialist execution support but retains full accountability for performance and results.
What Success Looks Like
- Clear, consistent pipeline contribution from direct and partner‑/vendor‑led activity
- Strong alignment between VAR sales priorities, vendor strategies, and marketing execution
- Effective sales handover and follow‑up driving improved conversion rates
- Marketing recognised as a credible growth partner by Sales and Alliance teams
- Measurable contribution to VAR pipeline and revenue growth
Salary & Benefits
The budgeted salary for this role is between £60,000 – £70,000 a year, depending on experience.
Hybrid working
We recognise the benefits that remote and flexible working brings. We operate a hybrid working policy that allows our employees to balance time in the office and time from home. Each team within our organisation can decide how to implement this policy.
Responsibilities
- Act as the primary marketing owner for the VAR business and aligned vendor portfolios
- Build deep understanding of vendor propositions, partner programmes, incentives, and co‑op models
- Translate VAR sales priorities and vendor growth goals into clear GTM strategies and plans
- Own marketing decisions, trade‑offs, and outcomes
- Define VAR‑focused GTM strategies including target audiences, propositions, partner overlays, and channel mix
- Build and deliver integrated marketing plans aligned to sales targets, vendor priorities, and buying cycles
- Retain full accountability for execution and results across all campaigns
- Leverage the Campaign Delivery & Digital team for digital, design, and specialist execution support
- Partner closely with VAR sales leadership and account teams to align marketing activity to opportunities and targets
- Define and support clear handover processes for qualified opportunities and partner‑/vendor‑sourced leads
- Operate confidently within the marketing technology stack particularly:
- HubSpot (campaigns, workflows, lifecycle management, basic reporting)
- VAR CRM / Microsoft Dynamics (lead progression, opportunities, and pipeline linkage)
Qualifications & Experience
The right candidate for this role will have:
Essential
- B2B marketing experience, ideally in technology, IT services, or VAR/partner‑led environments
- Proven experience owning strategy, planning, and hands‑on execution
- Experience developing and executing co‑marketing initiatives with vendors or partners
- Strong understanding of marketing technology stacks, particularly HubSpot and Dynamics
- Practical working knowledge of LinkedIn, GA4, and core digital channels
- Experience working closely with sales teams on handover and conversion
- Commercial mindset with understanding of sales pipelines and partner‑influenced buying cycles
Desirable
- Experience working with Microsoft and/or major ISV vendors
- Familiarity with MDF, co‑op funding, and partner performance reporting
- Exposure to alliance or partner ecosystem marketing models
- Experience working in matrixed organisations
About Us
We are the tech company with people at heart. At Advania, we believe in empowering people to create sustainable value through the clever use of technology. As one of Microsoft’s leading partners in the UK, specialising in Azure, Security, Dynamics 365, and Microsoft 365, we have a proven track record of success in delivering transformational IT services.
Our Selection Process
We are committed to ensuring an equitable experience for all candidates, regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.
Please do let us know if you’ll need any reasonable adjustments as part of the selection process.
As part of our commitment to our clients we will need to carry out background checks, including a criminal record check, for all offers of employment. If you have any unspent criminal convictions or questions about the screening process, please notify your recruiter once the application has been submitted.
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