Senior Data Analyst - SEO
Department: Data & Analytics
Employment Type: Full Time
Location: London
Reporting To: Kevin Tang
Description
Hybrid: 2 days per week in our Tower Bridge office (Tuesdays & Thursdays)
The Role:
We are looking for a Senior Analyst for our SEO team who will help drive organic growth across our energy, broadband and mobiles business.
You will be the central point of data and reporting for the SEO and Content team, a team recently awarded the best in‑house team at the UK Search Awards. You will work with the team to ensure all their decisions are data‑driven and that we can report back to the business on the channel's success and growth.
You will have a passion for insight‑led decision making, helping our SEO and Content team to achieve the maximum search visibility and Gross Profit.
We answer questions like:
- What is the market size for this new product, and if we created new web pages how much revenue could we make as a business?
- How can we use search behaviour to predict demand for our products?
- How can we measure the business impact of organic search visibility?
- How can we measure the impact of our users who read our editorial guides?
- How does PPC impact SEO performance, and how can we develop a robust holistic search approach that maximises GP at a total level?
What you'll be doing
- Analyse search landscapes and third‑party ranking tools (such as SEOClarity or Ahrefs) to find opportunities for higher rankings within Google.
- Work with content, creative, and development teams to optimise existing and launch new web assets in order to capture ranking traffic.
- Ensure all SEO requirements are met for new pages, user experiences, and websites.
- Create detailed and insightful reports that will be used by the rest of the SEO & content team, as well as senior management, to communicate performance trends and key drivers.
- Analysing session, revenue and web behaviour data
- Using Google Search Console
- Using third‑party data tools like Ahrefs and Keyword planner
- Present regularly on what worked, what didn’t, and what’s next in terms of the tests you want to run.
- Analyse competitor strategies to gain ranking insights and to help prioritise appropriately.
- Work with the broader marketing analyst community to investigate and report on the interplay between marketing channels, and their impact on SEO performance (for example, brand strength, PPC bidding strategy etc).
What we're looking for
- Experienced with and passionate about digital, web‑based Marketing analytics
- Strong SQL skills; particularly in reference to Google Big Query with experience in using analytical and data tooling such as Python, Tableau, Git, dbt etc.
- Strong Business acumen and experience building complex operational & financial models, conducting ROI analysis, synthesising recommendations, and presenting to senior executives
- Pragmatism; understanding of when analysis is good enough to finish
- Statistically literate, competent with some statistical testing or modelling techniques
What we offer
- 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
- A hybrid working approach with 2 in‑office days per week and up to 22 working days per year to “work from anywhere”
- Employer‑matching pension contributions up to 7.5%
- A one‑off £300 “work from home” budget to help contribute towards a great work environment at home
- Excellent maternity, paternity, shared parental, and adoption leave policy, for those key moments in your life
- 25 days holiday (increasing with years of employment to 30 days) + 2 days “my time” per year
- Private medical cover, critical illness cover, and employee assistance programme
- A healthy learning and training budget
- Electric vehicle and cycle to work schemes
- Free in‑office gym, accessible 7 days a week
- Free breakfast in the office daily
- You’ll be equipped with great technology (choice of Mac or Windows)
- Free access to the Calm and Peppy app for physical and mental health
- Regular events – from team socials to company‑wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.
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