Demand Generation Manager

{ “@context”: “http://schema.org”, “@type”: “JobPosting”, “title”: “Demand Generation Manager”, “description”: “

The Opportunity

We are seeking a data-driven and results-oriented Demand Generation Manager to join our Demand Generation & Marketing Operations team. In this role, you will be responsible for planning, executing, and optimizing multi-channel campaigns to generate a high-quality pipeline and drive revenue growth. You will manage our paid media campaigns, own the execution of our Account-Based Marketing (ABM) programs, and support promotional efforts for key events and webinars. The ideal candidate has a deep understanding of B2B marketing, a passion for optimization, and a proven track record of driving measurable results.

What you’ll be doing

Account-Based Marketing (ABM)

• Own implementation, optimization, and reporting of campaigns across ABM platforms including DemandBase, Influ2, Madison Logic, etc. for 1:1 and 1:few digital campaigns.
• Report on digital ABM campaign performance to stakeholders with actionable insights.

Campaign Strategy & Execution

• Plan, launch, and optimize paid campaigns across LinkedIn, Google Ads, and Bing to drive conversions, MQLs, and pipeline.
• Manage A/B testing and audience segmentation to improve CTRs, CPLs, and conversion rates.
• Collaborate with product, corporate marketing, creative studio, and campaign operations to develop compelling ad creatives, landing pages, and nurture sequences.
• Support third-party media buys (content syndication, sponsored newsletters, webinars) and track lead quality and ROI.
• Identify innovative new ways to reach and engage our users.

Email Marketing & Nurture

• Develop and manage evergreen email nurture programs to engage prospects and align with ongoing ABM initiatives.
• Collaborate with content and industry marketing and marketing operations teams to build, test, and optimize nurture sequences that guide prospects through the buyer journey.
• Report on the performance of email marketing programs and their influence on pipeline.

Webinar, Event, and Field Campaign Promotion

• Drive registration and engagement for webinars, hosted events, and partner or third-party events through targeted digital campaigns.
• Collaborate with field marketing and events teams to build integrated event promotion plans.
• Support ongoing optimisation of event promotion tactics, using data to guide creative, audience, and timing decisions.

Operations & Optimisation

• Ensure proper UTM tracking, lead routing, and campaign association for all demand generation campaigns.
• Partner with marketing operations to ensure data hygiene, accurate attribution, and consistent performance reporting.
• Analyse campaign data weekly to identify insights, optimisation opportunities, and recommendations for future investments.
• Maintain dashboards for pipeline influence, cost per lead/opportunity, and ROI, surfacing actionable insights for marketing and sales leadership.
• Provide regular campaign updates to stakeholders and post-campaign reports with actionable insights.

What you’ll bring.

• Experience in a B2B demand generation or performance marketing role, preferably within the tech or SaaS industry.
• Proven expertise in executing and reporting on ABM strategies using platforms like DemandBase, 6sense, Madison Logic, or Influ2.
• Hands‑on experience managing paid advertising campaigns on platforms such as LinkedIn, Google Ads, and Bing.
• Strong analytical skills and the ability to translate data into actionable insights and strategic recommendations.
• Familiarity with marketing automation and CRM systems, HubSpot and Salesforce experience a plus.
• Excellent collaboration and communication skills, with the ability to work effectively across multiple teams.
• A proactive and detail‑oriented approach to project management.

Our perks and quirks

At Q, we help you realise your full potential, thrive in your role, and enjoy what you do — all while being recognised and rewarded with a wide range of benefits.

• Competitive salary & company bonus
• Private healthcare, life insurance & income protection
• ”, “datePosted”: “2026-04-18”, “hiringOrganization”: { “@type”: “Organization”, “name”: “Quantexa Limited”, “sameAs”: “https://uk.whatjobs.com/pub_api__cpl__408043416__4861?utm_campaign=publisher&utm_medium=api&utm_source=4861&geoID=33” }, “jobLocation”: { “@type”: “Place”, “address”: { “@type”: “PostalAddress”, “addressLocality”: “London” } } }