Digital Marketing Manager

We’re looking for a results-driven Digital Marketing Manager to take ownership of our clients digital strategy and drive growth across multiple online channels. This is an exciting opportunity to join a dynamic team where you’ll play a key role in shaping campaigns, optimising performance, and enhancing customer engagement.

MUST HAVE experience in AWS and Salesforce and a background in Retail.

Job Title: Digital Marketing Manager

Location: Hybrid – 1 day per week in the West Midlands

Salary: £35,000 – £40,000 per annum

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies across paid, owned, and earned channels
• Analyse and understand what the data is saying.
• Manage and optimise campaigns across PPC, SEO, email, and social media
• Use data and analytics to track performance, generate insights, and improve ROI
• Collaborate with internal teams to align marketing activity with business goals
• Oversee CRM and marketing automation initiatives to improve customer journeys
• Manage website performance, user experience, and conversion rate optimisation
• Stay up to date with digital trends and emerging technologies

Essential Requirements:

• Proven experience in a Digital Marketing Manager or similar role
• Hands-on experience with AWS (Amazon Web Services)
• Strong working knowledge of Salesforce (including CRM and marketing automation)
• Demonstrable success in delivering data-driven marketing campaigns
• Strong analytical skills and experience using reporting tools

Desirable:

• Background in the retail sector or a strong understanding of retail customer behaviour
• Experience managing e-commerce platforms
• Familiarity with customer segmentation and lifecycle marketing

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