Area Sales Manager – UK & North West Europe (NWE)
Deep Sea Electronics is a global leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.
With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor network.
We are now seeking an Area Sales Manager to join our UK commercial team.
Key Responsibilities:
- Drive sales growth and market expansion within the assigned territory across all Control & Automation (C&A) brands and product categories
- Maintain a strong focus on developing the DSE Control product group
- Develop and implement effective regional sales and distribution strategies (where applicable)
- Plan, coordinate, and execute marketing activities in collaboration with distribution partners to increase market share
- Identify and develop new business opportunities while strengthening relationships with existing customers
- Conduct regular visits to customers and prospects to build trust, reinforce the C&A brand, and grow profitable business
- Act as the voice of the customer within the C&A group, while representing the business externally as a trusted partner
- Promote both existing and new C&A products to customers
- Work cross-functionally with internal teams to ensure high levels of customer service and satisfaction
- Monitor competitor activity and stay informed on market developments
- Conduct market research within the customer base to respond effectively to changing conditions
40%
- Effectively negotiates sales
- Develop end-customer & distributor relationships
- Provides high degree of focus on DSE CONTROL product group
- Identifies, assesses, attracts and negotiates with potential customers
- Identify market opportunities for C&A group products
30%
- Expanding the customer and contact base
- Develop strategic relationships within the region
- Provide World class customer support
- Achieve sales targets
15%
- Coordinates all marketing activities with distribution partners
- Maximises product margins through effective pricing strategies
- Achieve customer visits/phone meetings to set targets
- Create and manage quotes for customers with appropriate follow up
- Manage the opportunity pipeline to maximise value for the company
15%
- Presentation and demonstration of products
- Maintain customer pipeline data in the company CRM system
- Work with internal company functions to address customer issues
- Monitor competitor activity, and key market trends
- Monthly reporting
- Exhibition attendance where required
Internal & External Relationships:
- External relationships will be predominantly with the assigned customer group and the contacts therein
- Build relationships with Management, Internal sales function, technical support, marketing and Warranty
Requirements:
- Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics related sector
- Proven relationships with key decision makers in the control electronics sector within the U.K. & Ireland
- Proven technical and commercial selling and negotiation skills
- Commercially astute results orientated team player
- Strong written and verbal communication skills
- Ability to work from a home office and work independently in a field-based role
- Ability to travel internationally adequately to cover assigned territory
- Ability to recognise market trends and evaluate competitor strengths and weaknesses
- Full driving licence
- Sales role within a technically orientated company/product range, preferably within the control electronics industry in the U.K & Ireland
- Proven experience of successful demand generation
- Min 5 GCSE (or equivalent), Maths and English essential
Benefits:
- 25 days holiday + Bank Holidays
- New flexible holiday scheme
- Bupa Healthcare package
- Life Insurance
- Enhanced Maternity/Paternity pay
- 5% Pension contributions
- Companywide performance based annual bonus scheme