Our award winning client is currently seeking a Paid Media Director to join their team on a permanent basis. The Performance Director will be required to ensure demand generation strategy translates into effective execution across paid media and SEO programmes for Enterprise and high-growth SaaS clients.
Key Responsibilities
- Translate demand generation strategy into clear channel priorities, testing roadmaps and execution frameworks.
- Align budget allocation, targeting, messaging, and experimentation to commercial priorities.
- Identify gaps between strategy and execution and refine approach where needed.
- Act as senior lead for client stakeholders, translating performance insight into clear strategic implications and recommended actions.
- Manage and develop a high-performing team of paid media and search specialists, ensuring delivery teams clearly understand strategic priorities and execution requirements.
Key Skills and Experience
- Extensive experience in B2B demand generation within an agency or consulting environment.
- Strong understanding of how marketing performance contributes to pipeline and revenue outcomes.
- Proven experience working with Enterprise or high-growth SaaS clients.
- Strong capability in forecasting performance outcomes using conversion data and funnel benchmarks.
- Experience managing and developing high-performing specialists.
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