Job Description
Following a record-breaking 2025, we are looking for a Senior Manager to lead our new Growth Hub and manage Digital Performance Marketing + Web Growth. You will be responsible for driving growth via our paid and organic channels. This is a senior role where you will be accountable for the execution and optimisation of multi‑channel campaigns and demand generation activity. This is a hands‑on role that blends tactical delivery with strategic judgement, ensuring our brand, product, and sales narratives are executed effectively across digital‑first channels.
You will manage a team of paid performance experts and CRO specialists while collaborating with our Marketing Operations, Lifecycle, Analytics, Media, Content, Product Marketing and Regional hubs to drive global demand and growth.
The incoming Senior Manager will own the paid performance engine, evolving how we engage, acquire and accelerate our most valuable Enterprise accounts.
Paid Media Responsibilities
- Lead Global Execution: Drive the hands‑on strategy for paid digital campaigns with a heavy emphasis on LinkedIn.
- Synchronize Intent with Experience: Align LinkedIn audience targeting with our on‑site destination, eliminating the friction between external media and our digital storefront.
- Full‑Funnel Mastery: Optimize paid campaigns across brand awareness, pipeline generation, and acceleration metrics.
- Manage a 7‑figure budget, ensuring core regions and OKRs are met through rigorous audience segmentation and tight financial management.
- Build a Hypothesis‑Driven Growth Culture: Foster a "test and learn" environment where the team is empowered to run rapid, low‑cost experiments to validate new channels or audience segments before committing significant budgets.
- Omnichannel Experimentation: Beyond the core LinkedIn strategy, design and launch performance experiments across Google Search, Meta, and emerging B2B platforms to diversify the acquisition mix and identify new growth levers.
- Demand Curve Optimization: Act as an internal agency lead for Regional Marketing and Commercial leaders to optimize demand curves based on market maturity.
- Regional Execution: Execute budgets that account for regional expansion journeys, tailoring strategies to the specific needs of different global locales.
Web & Conversion Optimization
- Website: Own the marketing site across all locales, evolving it from a static repository into a high‑performance conversion engine and a primary brand driver.
- Organic Growth & SEO Architecture: Lead the long‑term organic growth strategy by partnering with Content and Communication team to ensure the site is technically optimized for search, driving sustainable, low‑CAC traffic alongside paid efforts.
- Full‑Funnel CRO Leadership: Foster a "test and learn" culture by leading pre‑activation conversion rate optimization (CRO) experiments and A/B testing to maximize yield on both organic and paid traffic.
- Cross‑Functional Brand Discovery: Collaborate with Brand, Product Marketing, and Content hubs to ensure the global web experience serves as a premium discovery vehicle for our Enterprise audience while maintaining high technical performance.
Leadership and Scale
- People Management: Responsible for hiring, onboarding, coaching, and performance management of individual contributors across organic and paid channels.
Role Overview | Desired Background & Competencies
- Track Record: Proven experience in B2B paid acquisition (enterprise & SMB preferred), specifically running global LinkedIn Campaign Manager strategies.
- Data Fluency: Deep understanding of marketing analytics and attribution; you don't just report numbers, you explain what they mean for the business. Leadership Experience: Strong track record of managing individual contributors and setting team environments for high performance.
- Enterprise & B2B Nuance: Deep understanding of the Enterprise B2B buyer journey and how to move prospects through a complex enterprise funnel.
- Challenger Ethos: A curious, experimental mindset excited to drive results through innovation and iteration.
- Understanding of payments industry a plus
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