Business Development Manager, Phillips Law
Location: Basingstoke – plus occasional travel to events/ offices
Salary – competitive
About the role
Phillips Law is entering an ambitious phase of expansion; we are seeking an experienced Professional Services Business Development Manager to join us in this newly created role. This is a pivotal position to fuel our growth through strategic planning and proactive execution.
You will serve as our CRM champion, leveraging HubSpot to identify and convert opportunities, whilst providing high-level support to Partners in developing targeted BD plans. The role is enabling, not fee winning. It supports Partners and Fee Earners to generate sustainable growth through structured planning, targeted activity, and robust measurement.
Your Responsibilities Will Include:
BD Planning
- Develop and own the firm-wide Business Development plan
- Support development and alignment of individual Practice Group plans and integrate into overall firm-wide plan
- Report monthly to the Board on KPIs and activity
BD and Event Management
- Design and coordinate Business Development campaigns and events, maintain a rolling annual calendar of planned activity and events
- Attendance at events is exception-based and not a default condition.
- Ensure Business Development activity aligns with brand standards
- Own strategic sponsorships, awards and directory submissions (Legal 500)
CRM, Measurement and Analytics
- Act as a champion of CRM data (HubSpot) to inform BD prioritisation
- Define Business Development success measures – including pipeline, engagement and ROI over time
BD capability
- Contribute to Business Development onboarding guidance for new starters
- Identify Business Development capability and process gaps and work with the People Business Partner to address them
Stakeholder Management
Key Stakeholders: Clients, Managing Director, Partners, Practice Group Partner’s, Senior Fractional External Marketing Director, Operations Manager and external suppliers
About you: Skills and Capabilities
Business Development and Professional Services Experience
- Proven experience in Business Development or Growth roles within professional services (legal sector experience preferred)
- Strong understanding of relationship-led growth models, including referral-based and reputation-driven development
- Experience working with partner-led environments where influence, not authority, drives outcomes
- Commercially focused and outcome orientated
- Highly organised, resilient and able to manage competing priorities
Strategic Planning and Prioritisation
- Ability to translate firm strategy into clear, prioritised and achievable Business Development plans
- Confidence in making trade‑off decisions where time, budget and capacity are constrained
- Ability to challenge activity that is misaligned to agreed strategy or unlikely to deliver value
- Experience of planning major events and sponsorships
CRM Capability
- Strong analytical mindset with the ability to interpret Business Development performance, pipeline influence and ROI over time
- Proficient user of CRM systems (HubSpot desirable) as a decision‑support and insight tool
Social and Digital Awareness (Non-Executional)
- Working knowledge of digital marketing channels, including SEO, content marketing and social media
- Actively uses benchmarking, peer networks and external insight to inform approach
Influence and Stakeholder Management
- Strong written and verbal communication skills, with the ability to present insight and recommendations clearly
- Ability to influence Partner, Practice Group Partner’s and senior stakeholders without direct authority
- Professional credibility and judgement appropriate to High Net Worth and corporate client environments
- Comfortable saying ‘no’ where activity is misaligned, capacity is exceeded or where ROI is unlikely to be achieved
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