Location: Derry Street, HSK, London, W8 5HY
Position: Full Time/Permanent
About Us
Mail Metro Media is the commercial advertising arm of DMG Media, the UK’s leading premium publisher. Across Daily Mail, Metro, The i Paper, and The Mail+, we reach 30+ million adults monthly.
We’re in the middle of a transformation and building differentiated ad products that no one else in UK publishing can offer:
- A premium ad experience
- Exclusive high-impact formats
- 400k+ subscribers
- Commerce insights
About The Role
We are looking for a Senior Digital Measurement Executive to join the new Ad Product team within the Insight & Research division. The role is comprised of two core elements: undertaking digital measurement studies on live campaigns across our network to prove the effectiveness of our digital newsbrands and conducting research on new ad products to evaluate their impact.
Main Responsibilities
Key Purpose of the role
- Provide expertise and knowledge of Mail Metro Media’s digital measurement solutions
- Provide digital measurement strategies to support successful sales pitches
- Implement digital measurement solutions for direct and programmatic campaigns
- Implement optimisation solutions to provide better outcomes for advertisers (clicks, sales, attention)
- Create post campaign reports to provide clients with insights into their campaign performance
- Evaluate digital measurement providers and deliver recommendations on which to onboard
- Develop research strategies for new ad product launches, briefing in suppliers across quantitative & qualitative solutions
- Plan and analyse quantitative & qualitative studies to develop sales stories for new ad products
The role is accountable for:
- Creating & presenting strategic digital measurement solutions to advertisers and agencies
- Managing the implementation of digital measurement on programmatic & direct digital campaigns
- Providing optimisations on digital campaigns to improve measurement metrics
- Providing post campaign reporting & attention measurement across digital campaigns
- Providing case studies and learnings on campaigns
- Providing research to evaluate the impact of new ad products, ad formats and data products
Person Specification
- 3+ years’ experience in digital measurement
- Knowledge of digital advertising
- Knowledge of digital measurement tools and techniques
- Knowledge of attention metrics and attention measurement providers (Lumen, Adelaide, RealEyes, Element Human etc)
- Knowledge of digital measurement providers (Brand Metrics, RAM etc)
- Experience briefing research suppliers
Key Skills
- Competent on Microsoft Excel and PowerPoint
- Proven ability to take a brief, find a solution and provide a clear narrative and recommendations
- Comfortable briefing in research suppliers
- Excellent analytics skills
- Strong survey writing skills
- Strong understanding of quantitative & qualitative research techniques
- Strong understanding of digital measurement suppliers
- Problem solving
- Proactivity
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
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