What you’ll be doing
This is a senior position at the centre of everything we do on socials. You'll own Free Soul's social media strategy across all platforms - leading a team, shaping the editorial direction, and being directly accountable for performance. You'll connect the dots between content, community, and commercial growth. Your work won't just look good - it'll move the business.
- Own and evolve the end-to-end social media strategy across Instagram, TikTok, LinkedIn, YouTube - and whatever's next
- Lead and develop a small social team, setting standards, managing workflows, and creating an environment where creative and commercial thinking coexist
- Define channel strategy and content frameworks that ladder up to brand and revenue goals
- Be the analytical heartbeat of the team - owning performance reporting, identifying what's working and what's not, and translating data into clear direction
- Connect social performance directly to commercial outcomes: customer acquisition, retention, and product launches
- Collaborate cross-functionally with brand, creative, partnerships, and retention to align social with wider business priorities
- Drive content ideation and set the creative vision - from polished campaigns to reactive, lo‑fi moments
- Lead community strategy: growing and deepening our connection with the Free Soul audience
- Stay ahead of platform and cultural trends, bringing strategic recommendations to the table – as well as reactive ideas
- Champion our tone of voice and visual identity at every touchpoint
- Build a culture of test, learn, and iterate within your team
What we’re looking for in you
- 5+ years in social media, with at least 2 in a senior or lead role – ideally in a fast‑paced consumer brand
- Proven track record of driving measurable growth and engagement across multiple social platforms
- Experience managing or mentoring a team – you lead by doing and by developing others
- Deeply data‑literate: you live in analytics tools, you know your KPIs, and you use performance insight to drive decisions – not just to report backwards
- Clear understanding of how social contributes to commercial performance: CAC, retention, conversion, and revenue impact
- A creative eye and a strategic brain – you know why something works, not just that it does
- Strong understanding of brand tone, voice, and community building
- Comfortable with content creation tools (CapCut, InShot, Canva, Adobe suite etc.) and confident directing others in their use
- Experience with product launch strategies and cross‑functional campaign coordination
You’ll thrive here if you’re
- A strategic thinker who also loves to get into the detail – you can zoom out and zoom in
- Commercially curious and always asking "what does this mean for the business?"
- A clear and confident communicator – with your team, with stakeholders, and in a brief
- Obsessed with culture, trends, and what’s next – but grounded enough to know when to act and when to wait
- Ready to take ownership in a high‑impact role where your decisions genuinely shape the brand
- Open to honest feedback and committed to building a team culture of the same
- Proud of your work and the work of your team – from concept to completion
- Passionate about building something with real purpose and a real audience
What you’ll get in return
- Flexible hours with core hours 10:00–16:00
- Hybrid working – 3 days in the office, 2 at home
- Work from anywhere for 2 weeks a year
- 25 days holiday + bank holidays + your birthday off
- Enhanced Family Leave
- Free Soul product pantry in the office, plus your monthly essentials delivered to your door
- 30% friends & family discount
- Pension plan
- Vitality health insurance
- Team socials, lunch & learns, and internal events
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