Senior Digital Performance Marketing Manager, OnTheMarket – London
Job Description
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. It is included in the S&P 500 Index and the NASDAQ 100. CoStar Group is on a mission to digitise the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. The company has over 35 years of experience and continues to innovate to deliver a world‑class user experience through superior content, imagery, design and functionality.
In December 2023, CoStar Group purchased OnTheMarket (OTM) with the intention of developing this established brand into the UK’s number one residential property portal.
Role Description
Join our fast‑paced marketing team in a senior role where you’ll work with multimillion‑pound budgets to drive key digital performance goals.
Responsibilities
- Create and deliver effective paid marketing strategies working to budgets and goals.
- Optimise campaigns to improve performance across search, programmatic and social channels.
- Produce regular reports with key stats, campaign analysis and clear actionable takeaways.
- Hands‑on management of paid campaigns, to drive lead generation.
- Oversee the management of social media and retargeting campaigns.
- Monitor ad performance, adjust targeting parameters, budgets, and ad creatives based on campaign objectives and performance metrics.
- Implement strategies to optimise conversion rates.
- Utilise data analytics and metrics to measure and monitor the performance of marketing initiatives, making data‑driven decisions.
- Conduct keyword research, ad copywriting, ad group structuring, and ad extensions implementation to maximise campaign performance and relevance.
- Implement A/B testing methodologies for ad creatives, landing pages, and ad placements to optimise click‑through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Monitor campaign performance metrics such as CPC, CPA, conversion rates, impression share, quality score, and ad position.
- Plan and optimise budgets regularly to achieve company targets.
- Lead on other digital‑focused projects and initiatives as required by the business.
- Manage, coach and develop three marketing executives.
Qualifications
- Educated to degree level or equivalent experience.
- Understands tracking and attribution methodologies for digital marketing.
- Proven experience managing end‑to‑end paid media campaigns across platforms such as Google, Bing Ads and social media advertising platforms (Meta Ads, etc.).
- Hands‑on experience with campaign setup, optimisation, budget management, bid strategies, and performance tracking for lead generation, conversion optimisation, and ROI‑driven results.
- Comprehensive understanding of digital marketing principles, strategies and tactics including paid social media, PPC advertising, SEM, display advertising, remarketing and CRO.
- Knowledge of SEO principles, keyword research and integration of PPC and SEO strategies for improved search visibility and performance.
- Proficiency in analytics tools such as Google Analytics, Google Ads, Bing Ads, Meta Insights and data‑visualisation tools to track, measure and analyse PPC campaign performance metrics, KPIs and ROI.
- Ability to derive actionable insights from data analysis, identify optimisation opportunities, and make data‑driven decisions to improve campaign performance and efficiency.
- Experience in conducting keyword research, keyword analysis and competitor analysis to identify high‑performing keywords, negative keywords and long‑tail keywords for paid media campaigns.
- Strong copywriting skills to create compelling ad copy, ad headlines, ad descriptions and ad extensions that drive clicks, conversions and engagement.
- Strong analytical and problem‑solving skills to identify campaign performance issues, troubleshoot technical issues and implement solutions for optimisation and ROI improvement.
- Excellent communication skills to effectively communicate paid media strategies, campaign performance insights and optimisation recommendations to stakeholders, marketing teams and senior management.
- Ability to collaborate with cross‑functional teams including marketing, sales, product owners, designers and developers to align campaigns with overall marketing initiatives and business objectives.
Benefits
Working at CoStar Group means you’ll enjoy a culture of collaboration and innovation. Other perks include full private medical cover, dental cover, life assurance and member rewards, 28 days annual leave, a competitive pension, season ticket loans, enhanced maternity and paternity pay and much more.
Equal Employment Opportunity
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. We recognise the positive value of diversity and promote equality. Applications are welcome from all backgrounds, including women, disabled and BAME candidates, and people of all ages, sexual orientations, nationalities, religions and beliefs.
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