Role Overview
As F&F Brand Team Manager, you will ideally have a fashion background with visual merchandising, customer service and team management experience. You will maintain high operational standards, ensure strong visual presentation, and manage day‑to‑day store operations. You will drive sales, launch trade events, support weekly promotions, and lead a dedicated team.
Responsibilities
- Recruit and train the best people for your team, developing their operational and leadership skills.
- Coach your team to be passionate and knowledgeable about the products, building the brand and providing outstanding customer service.
- Lead trading activity, growing sales and maximizing profit through expert trade knowledge.
- Ensure workplace safety, coaching the team to use all security tools and comply with legal requirements.
- Manage colleague schedules, ensuring the right people are in the right place in accordance with the operation and trade plan.
- Oversee the end‑to‑end operation, managing stock from backdoor to shopfloor.
- Motivate the team to hit key metrics, including RFID routines, availability, delivery schedules and stock routines.
- Maintain high store standards – always clean, tidy, merchandised and presented to F&F principles and standards.
- Act as a brand ambassador, executing commercial strategies and maintaining displays that consistently align with brand identity.
- Conduct daily floor walks, outlining tasks for the team and delivering practical actions for improvement.
- Analyse product performance and sales data to refine visual merchandising strategies and optimise promotional initiatives.
- Perform market research, analysing trends, competitor activity and consumer behaviour (including social media and F&F online).
- Use commercial insight to identify the local customer base, adjusting product placement and lead‑ins to drive traffic.
- Curate impactful visual displays and a welcoming store atmosphere in line with visual merchandising guidelines.
- Build strong relationships with your team, wider store staff and the department manager, sharing feedback and future opportunities.
Requirements
- Excellent communication skills, sharing knowledge and best practices with the team.
- Natural, welcoming presence with customers, listening and building relationships.
- Energy and resilience to keep momentum in challenging environments.
- Decision‑making ability, acting quickly for the right outcome for customers and colleagues.
- Energy and drive to exceed expectations, maintaining confidence through all situations.
- Awareness of competitors, with a commercial mindset and a track record of delivering new initiatives.
- Attention to detail and creativity, delivering impeccable visual merchandising standards.
- Highly organised with strong time‑management skills, prioritising and delegating effectively.
Critical Skills
- Preferred clothing experience.
- Impeccable visual merchandising standards.
- Attention to detail and a creative flair.
- Well‑developed commercial mindset.
- Effective leadership and motivation skills.
- Results‑driven and sales‑oriented.
Benefits
- Holiday starting at 20 days, increasing to 22 days after 12 months, plus bank holidays.
- Request flexible working from day one.
- 10% off and 15% off on pay‑day weekends – saving up to £2,000 a year with the Colleague Clubcard.
- Free wellbeing services with a range of resources to support mind, body and life.
- Life cover of five times your pay and a pension with matching contributions up to 7.5%.
- Benefits tailored to you – discounts, shares, cycle‑to‑work schemes.
- Uniform provided and supportive policies for all life’s moments.
- Access to colleague networks that bring together a diverse range of backgrounds.
Equality, Diversity and Inclusion
We are proud to be an accredited Disability Confident Leader and are committed to providing a fully inclusive and accessible recruitment process.
Eligibility
Only individuals aged 18 years or over are admissible. Certain shifts may require work before 6:15 am or after 9:45 pm, or involvement in specialised areas such as the warehouse, beer, wine, spirits, counters, bakery and driving roles.
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