Performance Intelligence Director
About The Role
We are looking for a Director of Performance Intelligence to elevate how performance data drives decision‑making across our agency and client portfolio. This role sits at the intersection of analytics, commercial strategy, and optimisation. It exists to transform complex performance data into clear, compelling narratives through great storytelling and decisive recommendations that improve marketing effectiveness and media investment outcomes.
As a performance leadership role, you will lead the development of a high‑impact Performance Intelligence capability that improves the speed, quality, and commercial impact of optimisation decisions. You will shape how AI is embedded into performance analysis workflows, ensuring technology accelerates insight while human judgement shapes the story and the action.
What You Will Do
- Own the interpretation and narrative layer of performance across key clients and investment moments
- Translate complex datasets into clear, persuasive performance stories that drive action
- Establish best practice frameworks for performance interrogation (e.g. what changed, why, what next)
- Lead the development of AI‑augmented analytics workflows to accelerate signal detection and insight generation
- Identify inefficiencies, inflection points, and optimisation opportunities before they become issues
- Shape how performance narratives are presented internally and in client conversations
- Partner with planning, activation, data, and effectiveness teams to ensure insights convert into decisions
- Create repeatable intelligence outputs (e.g. performance briefs, anomaly alerts, optimisation memos)
- Raise the quality bar for analytical rigour and narrative clarity across the agency
- Support senior client conversations with confident, evidence‑based performance perspectives
Experience
What We’re Looking For
- Significant experience in performance analytics, growth analytics, commercial intelligence, or digital performance strategy
- A strong track record of converting data into clear, compelling narratives that influence decisions
- Experience operating in fast‑moving, data‑rich environments (e‑commerce, SaaS, digital media, performance marketing, fintech, etc.)
- Exposure to AI‑enabled analytics tools and automation workflows
- Strong client‑facing or senior stakeholder experience
Skills & Attributes
- Commercially minded and outcome‑oriented
- Able to move from data to decision with clarity and conviction
- Strong storyteller who simplifies complexity without oversimplifying insight
- Comfortable forming and defending a point of view
- Curious about AI and automation, with a practical mindset about application
- High standards for analytical rigour and narrative precision
- Comfortable operating with ambiguity and imperfect information
What Success Looks Like
- Performance discussions that are focused, structured, and action‑oriented
- Evolution of reporting processes and visualisation based on needs and opportunity
- Data translated into narratives that influence senior stakeholders
- Faster optimisation cycles driven by clear insight
- AI meaningfully accelerating analysis without diluting judgement
- Demonstrable commercial impact from insight‑led recommendations
- Engagement with and adoption of performance analytics function, leading to agency commercial growth
Flexible Working
We are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two days working remotely) to balance the benefits of in‑person connections with remote flexibility. Standard working hours are 9:30 – 17:30, with flexibility around core hours of 10:30 – 16:30. We encourage open conversations to support individual needs.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion, and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where diverse voices and backgrounds are valued, heard, and well‑represented.
We will process your personal data in accordance with our Recruitment Privacy Notice available at https://omnicommediagroup.com/recruitment-privacy-notices/.
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