Senior Analyst, Data & Tech

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Manager, Data & Tech

Role Summary And Impact

This is a pivotal role within WPP Media’s Data & Technology Practice, sitting at the intersection of technical delivery and client partnership. As Manager, you will own the end‑to‑end build of data products for one or more major client accounts – ensuring that the pipelines, models and dashboards you deliver are not just functional, but accurate, reliable and genuinely valuable to the people using them.

You will be the person clients trust to understand their reporting needs, translate them into technical solutions, and deliver against deadlines without needing to be chased. Internally, you’ll line‑manage and mentor Senior Analysts, helping to raise the standard of work across the team and build a culture where data quality is non‑negotiable.

The impact of this role is tangible: the dashboards and data products you build directly shape how clients understand their media investment and make decisions.

Key Responsibilities

• Data Solution & ETL Management: Support the development and implementation of advanced data solutions, automated reporting, and predictive methodologies. Oversee and validate the successful execution of daily ETL processes and integrate new data sources, including schema expansion and dashboard integration.
• Marketing Effectiveness & Strategic Impact: Act as a key owner for Marketing Mix Modeling (MMM) processes, ensuring robust data inputs and methodological integrity. Lead critical data submission for key client effectiveness studies.
• Data Integrity & Governance: Proactively diagnose and remediate data pipeline malfunctions and quality discrepancies.
• Business Intelligence Dashboard Optimization: Perform routine maintenance, updates, and optimization of reporting dashboards in PowerBI to ensure accuracy, relevance, and optimal performance for internal and client use.
• Client & Stakeholder Leadership: Act as a key contact for assigned clients, support their roadmaps, contribute to client calls, and collaborate with varied client and activation teams. Define, document, and articulate complex data‑related processes and best practices, driving the adoption of dashboard solutions and translating insights into compelling narratives about business value.
• Data Pipeline & Transformation: Capture, clean, and transform complex data from activation platforms into Cloud storage solutions, ensuring data integrity and accessibility across the entire digital advertising lifecycle.
• Team Collaboration & Coordination: Work with a variety of internal teams to understand their requirements and educate and roll‑out the tools available.
• Operational Excellence: Efficiently manage workload via Wrike ticketing system, adhering to defined SLAs and stakeholder communication guidelines.

Skills And Experience

In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise.

What You Will Need

Client Account Management

• Ability to multi‑task, prioritise and communicate to stakeholders
• Ability to break down complex problems and develop effective solutions.
• Strong collaborative team working.
• Excellent written and verbal communication skills, including the ability to simplify technical concepts for non‑technical audiences.
• Willingness to learn from others and share your own knowledge.

Must Haves

Operating and Technical Skills

• Proficient in Python and SQL for building, maintaining, and optimising data tools and pipelines.
• Hands‑on experience with Power BI for developing and managing reports and dashboards.
• Experience working with cloud platforms, specifically Azure and/or GCP.
• Solid understanding of Git and version control best practices.
• Experience with ETL pipelines and data workflow management.

Nice To Have

• Exposure to database automation and workflow optimisation.
• Familiarity with Agile ways of working.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

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