Content Creation Officer

Short summary of job details

The post of Content Creation Officer will see you creating videos, photography, designs and captions to excite and inform potential and current students, staff and partners. You’ll film and edit short videos; you’ll capture behind-the-scenes moments; you’ll spot trends and you’ll be adept at jumping on them too!

The successful candidate will need to balance a varied workload and possess strong written and verbal communication skills. They will also understand what does and doesn’t work on social media and have new ideas up their sleeve at all times! Being creative will be a must, as will working closely with your marketing and communications teammates in the Directorate for Student Recruitment, Marketing and Recruitment.

Essential criteria

Educated to a degree level standard, or equivalent in Marketing, Communications, Journalism, or a related field. Proven experience in creating content for digital platforms (web, social media, CRM). Demonstrated ability to manage multiple projects and meet deadlines. Experience in writing, editing, and storytelling for diverse audiences.

Main responsibilities

• Develop a library of student‑centred multimedia content reflecting all aspects of university life, for use across all our communication channels including CRM, website and social media.
• Working closely with senior colleagues within the Directorate of Student Recruitment, taking briefs and helping to improve personalisation in CRM, enquirer and applicant decision‑making, and the representation of student voice.
• Build relationships with internal and external stakeholders to create innovative and engaging content for our social media channels, in line with their intended audiences.
• Create timely content for our recruitment communications, to be utilized across pre‑entry conversion communications.
• Write scripts, captions and other text using our brand and messaging framework, tailored to appropriate audiences and prospective student personas.
• Showcase the Birmingham Newman community (students, staff and alumni) through people stories, ‘list’ content, news features, case studies, advice guides and event coverage.

£32,080 to £34,610 per annum

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