This is a high impact senior individual contributor role where you will take ownership of some of the most critical commercial metrics in a large, digital first organisation. You will play a central role in shaping how customer value and revenue performance are measured, trusted and used to drive growth across marketing and reader revenue.
The Company
They are a well-established, purpose-led digital publisher with a global audience and a strong focus on reader-sponsored revenue. Operating at a significant scale, they combine subscription and contribution models with advertising to fund high quality journalism. Their data function plays a critical role in supporting sustainable growth and long term customer relationships.
The Role
- Own and continuously improve lifetime value (LTV) and core revenue metrics across multiple products and customer journeys.
- Enhance and maintain analytical data models, ensuring reliability, performance and scalability as products and revenue streams evolve.
- Take ownership of key marketing and revenue dashboards, ensuring stakeholders can trust and act on the insights.
- Support experimentation and A/B testing, providing analytical input for strategic, non BAU initiatives.
- Partner with stakeholders across marketing, product and strategy to interpret performance, explain drivers and guide decision making.
- Contribute to strategic insight projects including customer segmentation, contact base analysis and business planning.
Your Skills and Experience
- Strong commercial experience operating as a senior analyst in a fast paced, data rich environment.
- Proven ownership of lifetime value (LTV) modelling and closely related metrics such as revenue attribution and experimentation analysis.
- Advanced SQL skills with experience using Python for analysis.
- Experience working with BI tools such as Power BI or Tableau.
- Exposure to modern analytics engineering tools such as dbt is beneficial, but not essential.
- Comfortable working independently, prioritising work and managing complex analytical problems.
What They Offer
- A senior, visible role with genuine ownership of business critical metrics.
- The opportunity to influence strategy and revenue growth in a purpose driven organisation.
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