Responsibilities
- Advanced Analytics
- Partner with stakeholders to understand business questions and translate them into actionable analyses
- Apply statistical methods and advanced analytical approaches to uncover insights
- Conduct campaign performance analysis to identify optimization opportunities and strategic recommendations
- Perform full-funnel analyses to measure the impact of upper-funnel marketing activities on conversion and revenue
- Execute deep-dive analyses to identify trends, optimization levers, and performance drivers
- Develop playbooks based on successful strategies for scaling across markets
- Produce clear, insightful reports and dashboards for presentations, blogs, and client deliverables
- Design, build, and maintain Power BI dashboards to visualize marketing and performance data effectively
- Develop and manage data pipelines to ingest data from multiple sources (internal and external)
- Perform data wrangling, cleaning, and transformation to ensure accuracy and usability
- Implement data quality checks and validation procedures
- Collaborate with data engineers to optimize infrastructure for reporting and analytics
- Translate complex analytical findings into clear, actionable insights for stakeholders with varying technical expertise
- Present results confidently in client meetings (virtual and in-person)
- Proactively manage stakeholder expectations, organize meetings, and resolve blockers to keep projects on track
- Act as a key contributor within a collaborative team environment
- Mentor junior analysts, ensuring high-quality deliverables and fostering professional growth
- Support the Analytics Director in driving excellence and innovation within the team
Qualifications
Required
- Proven experience in digital marketing analytics, including campaign evaluation and optimization
- Strong understanding of the digital marketing ecosystem and attribution models
- Expertise in Power BI for dashboard development and data visualization
- Advanced Excel skills (PowerQuery, PowerPivot, array formulas)
- Ability to interpret complex data and craft compelling, insight-driven narratives
- Strong communication and presentation skills for non-technical audiences
- Project management skills with the ability to handle multiple priorities
- Exposure to web analytics tools (Adobe Analytics, GA4); collaborative mindset and client-focused approach
Preferred
- Experience in large-scale marketing analytics (budgets > £10m p.a.) within agencies or client-side
- Intermediate SQL and familiarity with Python or R for automation; knowledge of data visualization principles and best practices
Benefits
Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to additional initiatives, including our Publicis Career Page which showcases our inclusive benefits and employee action groups.
Work Environment
Publicis Groupe works primarily from the office or our clients' office four days per week.
Equity & Inclusion
At Zenith International we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.
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