Sales Director
Flexible UK location
The Company
An expert in the food processing and packaging industry, offering standalone machines and complete line solutions.
The business has been established for many years and has never lost its passion for innovation, pioneering engineering and creativity, taking a holistic and entrepreneurial approach to customer opportunities and challenges, with exceptional attention ensuring the best solution fit for every customer.
Now looking for a Sales Manager/Director to author and lead the UK & Ireland growth strategy and plan. Reporting to the UK Managing Director, you will lead a small sales team across the UK and Ireland to achieve incremental growth and successfully extend the company footprint.
You will have a deep knowledge of the food industry, be passionate about developing people and ambitious to drive business growth in both existing and new customers.
Responsibilities
- Author and implement the UK & Ireland sales strategy aligned to company strategic objectives.
- Lead, coach and develop the UK & Ireland sales team instilling a collaborative, high performance culture.
- Set clear and ambitious objectives for the team focused on growth in both new and existing customers.
- Develop and implement effective sales strategies aligned with business objectives and market trends.
- Build and maintain effective relationships with key clients, understanding how technology solutions can best address their business objectives and needs.
- Engage and collaborate with cross functional teams including marketing, product development and customer support to ensure a joined-up approach.
- Represent the company at industry events, trade shows and conferences to promote the brand and build networks where appropriate.
- Lead as a brand ambassador, internally and externally, consistently championing the culture and values.
Requirements
- Proven track record in B2B technology sales (ideally in the food industry) with a solid background in achieving and exceeding revenue targets.
- Deep understanding of the B2B technology solutions landscape, staying updated on industry trends, competitors, and emerging technologies.
- Passionate about building long-lasting customer relationships.
- Skilled at coaching, motivating and developing high performing sales teams.
- Proficient in negotiating complex deals and contracts with a focus on creating mutually beneficial agreements.
- Comfortable using data and analytics to inform decision making, measure performance and identify areas for improvement.
- Flexible attitude to adapt to evolving market conditions, technological advancements and organisational changes.
- Strong problem-solving skills to address challenges in the sales process and find effective solutions.
Please apply at the earliest convenience by forwarding your CV via email to abirks@fidelisresourcing.com
Closing date for all applications Friday 15th May 2026
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