Executive Director, Performance
OMD Greater London, England, United Kingdom
Job Overview
We are seeking an executive director to join our agency team dedicated to a top technology client. You will be a leading force in a growing performance team, responsible for driving results and serving as a conduit between central digital teams, local planning teams, and our clients across the globe. This role will give exposure to all digital performance media, with a large focus on a variety of Connected TV display environments. A performance mindset with a history of collaborating with multiple teams and using data to drive results is a must.
Responsibilities
- Drive Digital Performance: work with digital channel teams (search, social, programmatic, direct & CTV) to ensure consistent, best‑in‑class campaign setup, execution, and optimisation.
- Insight Reporting & Optimisation Coordination: regularly analyze media, onsite & app data to surface campaign‑specific and business insights; put together optimisation plans and ensure implementation; regularly assess and feedback on in‑platform optimisations within each channel.
- Client Leadership: act as the main client point of contact across multichannel digital performance campaigns; deliver in‑flight, QBR and PCA performance reports with actionable insights.
- Ad Operations, Technical & Creative Coordination: ensure technical teams (e.g. Ad‑Ops, Marketing Science) have all required information to run always‑on campaigns; coordinate creative changes, DCO setup and correct tracking.
- Digital Innovation: generate digital channel roadmaps, optimisation frameworks and develop innovative targeting options to achieve excellent results in challenging platforms.
- Work in a fast‑paced environment, connecting with industry professionals worldwide; reports to the Managing Partner, Performance and oversees two direct reports.
Qualifications
- History of driving success in performance‑heavy campaigns across one or more channels, with broad understanding of all channels.
- Highly skilled at analyzing data and surfacing actionable insights.
- Knowledge of all digital media KPIs and basic knowledge of how to achieve them.
- Regularly presents to and communicates with digital‑friendly clients; able to think on feet.
- Ability to turn complex technical problems and detailed campaign analysis into succinct client communications.
- Innately proactive, always pursuing new ways of bettering campaigns and improving performance reporting.
- Confident managing and educating other team members, including direct reports and wider agency members.
- Up‑to‑date knowledge of the ad tech landscape.
- Experience with the CTV landscape and buying types a bonus but not required.
- Comfortable in an agency environment.
About the Agency
At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster’ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before.
Flexible Working
We have a hybrid working model: three days in the office in London and two days working remotely. Core hours are 10:30–16:30 with flexibility around them.
#J-18808-Ljbffr