About the Role
At amicable, partnerships are a key driver of growth – helping us generate leads, reach new audiences and grow revenue.
We’re looking for a Head of Propositions & Partnerships to shape and lead this function as it scales. In a relatively early‑stage environment, you’ll set the strategic direction, own the end‑to‑end partnerships strategy, and apply commercial rigour to prioritisation, testing and scaling what works.
This role blends strategy, proposition development, hands‑on execution and people leadership. You’ll identify needs, shape compelling propositions, define the full partner‑customer journey and work cross‑functionally to bring new propositions to market.
You’ll also build and lead a high‑performing team, setting clear expectations and developing capability through strong, hands‑on leadership and coaching. You’ll drive partner acquisition and growth, identifying and securing high‑potential partners. This is a great opportunity to build a function from the ground up and deliver sustained, meaningful growth for amicable.
Hybrid role based in our Holborn office, working an average of 2 days per week in the office.
Key Responsibilities
Own and drive the partnerships strategy
- Own the end‑to‑end partnerships strategy aligned to growth goals (lead generation and revenue).
- Turn strategy into clear priorities, targets and execution plans.
- Bring ideas, challenge assumptions and strengthen decision‑making with commercial logic and data.
- Influence and align senior stakeholders to move opportunities forward.
Design and build partnership propositions
- Identify partner and customer needs and translate these into compelling propositions and partnership models.
- Define the end‑to‑end partner‑customer journey (what the user sees, buys and experiences).
- Work with Product, Operations and Marketing to scope, prioritise and deliver new propositions to market.
Run tests, learn fast and focus resources
- Design and run structured partnership experiments (e.g. channel tests, partner propositions, pilot models), evaluate outcomes, and turn learning into action.
- Make clear calls on where to double down vs stop – ensuring team effort goes towards the biggest ROI opportunities.
- Build the business case and plan to scale proven channels.
Lead, develop and coach the team
- Organise team priorities, manage workload, and embed a culture of pace and ownership.
- Coach and develop team members to drive high performance.
- Build simple, scalable processes so things run smoothly as we grow.
Execute with pace
- Roll up your sleeves to move opportunities forward – unblock issues, coordinate launches and troubleshoot performance.
- Create and refine partnership decks, propositions and supporting materials.
Drive partner acquisition
- Identify, engage and secure high‑potential partners through outreach, networking and events.
- Structure partnerships with strong commercial outcomes and lead negotiations into agreements.
Work cross‑functionally to deliver outcomes
- Collaborate with Marketing, Sales, Product, Tech and Finance to deliver end‑to‑end partnership performance.
- Ensure measurement is robust (tracking and attribution, reporting and insights).
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About the Role
At amicable, partnerships are a key driver of growth – helping us generate leads, reach new audiences and grow revenue.
We’re looking for a Head of Propositions & Partnerships to shape and lead this function as it scales. In a relatively early‑stage environment, you’ll set the strategic direction, own the end‑to‑end partnerships strategy, and apply commercial rigour to prioritisation, testing and scaling what works.
This role blends strategy, proposition development, hands‑on execution and people leadership. You’ll identify needs, shape compelling propositions, define the full partner‑customer journey and work cross‑functionally to bring new propositions to market.
You’ll also build and lead a high‑performing team, setting clear expectations and developing capability through strong, hands‑on leadership and coaching. You’ll drive partner acquisition and growth, identifying and securing high‑potential partners. This is a great opportunity to build a function from the ground up and deliver sustained, meaningful growth for amicable.
Hybrid role based in our Holborn office, working an average of 2 days per week in the office.
Key Responsibilities
Own and drive the partnerships strategy
- Own the end‑to‑end partnerships strategy aligned to growth goals (lead generation and revenue).
- Turn strategy into clear priorities, targets and execution plans.
- Bring ideas, challenge assumptions and strengthen decision‑making with commercial logic and data.
- Influence and align senior stakeholders to move opportunities forward.
Design and build partnership propositions
- Identify partner and customer needs and translate these into compelling propositions and partnership models.
- Define the end‑to‑end partner‑customer journey (what the user sees, buys and experiences).
- Work with Product, Operations and Marketing to scope, prioritise and deliver new propositions to market.
Run tests, learn fast and focus resources
- Design and run structured partnership experiments (e.g. channel tests, partner propositions, pilot models), evaluate outcomes, and turn learning into action.
- Make clear calls on where to double down vs stop – ensuring team effort goes towards the biggest ROI opportunities.
- Build the business case and plan to scale proven channels.
Lead, develop and coach the team
- Organise team priorities, manage workload, and embed a culture of pace and ownership.
- Coach and develop team members to drive high performance.
- Build simple, scalable processes so things run smoothly as we grow.
Execute with pace
- Roll up your sleeves to move opportunities forward – unblock issues, coordinate launches and troubleshoot performance.
- Create and refine partnership decks, propositions and supporting materials.
Drive partner acquisition
- Identify, engage and secure high‑potential partners through outreach, networking and events.
- Structure partnerships with strong commercial outcomes and lead negotiations into agreements.
Work cross‑functionally to deliver outcomes
- Collaborate with Marketing, Sales, Product, Tech and Finance to deliver end‑to‑end partnership performance.
- Ensure measurement is robust (tracking and attribution, reporting and insights).