This is a standout opportunity for a senior analytics professional who enjoys operating at the intersection of data, marketing, and client impact. You will play a key role in shaping how effectiveness and measurement are understood across complex marketing programmes, while remaining hands on with analysis and client problem solving.
The Company
They are a data driven marketing and technology business working with some of the UK’s best known consumer brands. Their focus is on using rich customer data to help organisations better understand audiences, personalise marketing, and measure real commercial impact. Operating within a wider agency group, they collaborate closely with other specialist teams to support sophisticated, evidence led decision making.
The Role
You will sit within a small, senior analytics team and act as a trusted expert for clients and internal stakeholders. This role blends independent delivery with high level advisory work around marketing effectiveness and measurement.
Key responsibilities include:
- Leading analytics work across multiple client accounts, translating business questions into robust analytical approaches
- Analysing campaign performance, audience behaviour, and customer data to identify what worked, what did not, and what to do next
- Acting as a knowledgeable voice on marketing effectiveness and econometrics, confidently discussing MMM methodologies, limitations, and interpretation with clients and partners
- Supporting broader agency conversations on measurement by reviewing third party models, challenging assumptions, and explaining results clearly
- Delivering bespoke customer analytics projects such as VIP identification, segmentation, and trend analysis from large transactional datasets
- Working closely with account, media, and strategy teams to ensure insights are actionable and commercially relevant
Your Skills and Experience
To succeed in this role, you will bring:
- Strong commercial experience in marketing analytics or customer analytics within an agency or client facing environment
- A solid understanding of marketing mix modelling and econometric principles, including how models are built, validated, and interpreted
- High statistical literacy, with knowledge of topics such as experimental design, randomised control trials, and model uncertainty
- Experience using SQL and at least one BI or data visualisation tool to deliver insights
- A consultative communication style, with the ability to explain complex analysis clearly and confidently to non technical audiences
What They Offer
- A senior, visible role with direct exposure to clients and leadership
- The chance to shape how measurement and effectiveness are approached across a wider agency group
- A collaborative analytics team with strong technical credibility
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