Sales & Events Manager

Responsible for: Sales & Events Executive & Sales and Events Planner

Hours: Mon-Fri, 9-5. Hybrid working: 4 days in the office and 1 day working from home depending on business needs.

Post Objectives

To take a lead role in converting commercial event enquiries to profitable business. Coordinate end-to-end management of events while driving sales growth for this extraordinary venue. Identify and generate new business leads, develop strong relationships with new and existing clients and suppliers, while ensuring all targets are met. Working with the Head of Sales & Events providing marketing, data and business development support.

Main Duties

1. The role entails coordinating events by:

• Responding to email and telephone enquiries promptly and professionally.
• Conducting show-rounds with potential clients and effectively following up on enquiries to secure profitable events.
• Offering clients expert advice on event specifics and creating accurate and precise event sheets.
• Collaborating with suppliers and relevant Inn's departments to ensure accurate recording of event details. Successfully managing your own sales pipeline alongside the team, contributing directly to monthly and quarterly revenue targets.

2. Overseeing the direct line management of Sales & Events Executive and Sales & Events Planner. Lead, coach and develop the team across sales and events, to support a high performing, engaged and supportive team culture. Scheduling regular weekly and monthly meetings to provide team support, Set, manage and review individual and team sales targets, conversion performance and pipeline health.

3. To develop an excellent understanding of the Catering event scope at the Inn, resolving related catering and event queries.

4. Report and lead weekly Events team meetings to communicate upcoming event details to the wider Catering team.

5. Overseeing business development and marketing initiatives, actively engaging in sales responsibilities by coordinating and participating in exhibitions, showcases, and trade shows as needed to enhance the promotion of the Inn.

6. Responsible for building and maintaining relationships with key industry partners, including event planners, corporate clients, and agencies to foster long-term relationships with clients, encouraging repeat business, referrals, and positive word-of-mouth reputation.

7. Work closely with booking agencies, styling specific promotions that would be appropriate to this market. Monitor the enquiry and conversion of promotions. Host familiarisation trips to either the agency market or specific agencies when required.

8. Support the Head of Sales & Events to formulate an ongoing Sales & Marketing plan for the year ahead to include account management, promotions and social media promotions and activities. Manage the implementation of all social media content for commercial events.

9. Review and create event packages, costings and development of selling tools.

10. Manage and update the events website including promotions, social media and testimonials. Along with managing our profiles on external listing sites.

11. To compile monthly reports, including enquiry analysis and monthly marketing overviews, that report on the success of ongoing and previous sales activities. Assist the Head of Sales & Events and event costing analysis as part of the catering budget targets.

12. Be proficient with the Inn’s IT systems, utilising Rendezvous (diary management system) for event bookings, event contracts and event confirmation. To work in an engaging and professional manner with other departments, members, and clients.

13. To undertake any other duties which are commensurate with the level of skill and experience required for this post.

Person Specification

Knowledge / Skills Required:

• At least 2 years’ experience in hospitality sales at a management level, within a unique or historic venue.
• Demonstrate successful leadership in managing a professional client‑facing events team.
• Proactive sales experience, such as organising and attending exhibitions, showcases, trade shows and regular FAM trips.
• Ability to successfully manage multiple venue projects simultaneously through effective prioritisation and multi-tasking.
• Proficient and effective clerical and administrative support, proven ability to self‑manage workload and time with minimum supervision.
• Proficient use of databases, Word, Excel, Outlook, and diary management software.
• Exceptional planning, organisational and event coordination skills.
• Proven ability to answer relevant accounting queries.
• Cultivate great relationships with members of the Inn and staff, promoting the professional behaviour of the Events office.
• Excellent verbal and written communication skills with the ability to communicate clearly with a wide range of people and organisations.
• Able to be flexible to business demands and to adapt successfully to changing circumstances.
• Have a clear understanding of the events and London venue industry and aware of the current trends using this to convert business.
• Willing and able to work unsocial hours when required.
• Experience and ability of working well within a team.
• Able to demonstrate honesty and integrity in everything you do.
• Possess a keen interest in current fine dining and wine appreciation.

What’s in it for you?

• Generous annual leave entitlement; 30+ days including closure periods over Christmas, Easter and August (for most roles)
• A 35‑hour working week including paid breaks (for most roles)
• Hybrid working (depending on role)
• Overtime paid for Operational roles
• Private Medical Insurance
• A non‑contributory 12% Stakeholder Pension Scheme
• Interest‑free Season Ticket/Bicycle loan
• Free uniform for operational roles (laundered)
• Enhanced Maternity and Paternity and Shared Parental Leave
• Great annual training and continual development support
• Bicycle stands and shower facilities
• Death in Service benefit; 6 × your annual salary
• Free Eye tests and free chiropody
• Access to a confidential Employment Assistance Programme
• Plenty of social events, such as staff parties, quiz nights etc.

The Honourable Society of Lincoln’s Inn is committed to ensuring both its members and staff members are treated with dignity and respect throughout their careers. We promote values of trust, transparency, and respect for all through robust policies and procedures.

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