Job Title: Senior Social Media Manager
Location: United Kingdom
Employment Type: Full-time
We are looking for a Senior Social Media Manager, with a natural flair for social, who will be responsible for the social media presence of OneDome and all brands within the OneDome Group. We are looking for a growth‑minded strategist who understands the nuance of selling into two distinct audiences:
- B2B: Mortgage brokers and investors.
- B2C: First‑time buyers, home movers, and consumers looking for a smarter way to buy.
Working closely with our PR, Growth, and SEO teams, you will use social media as a lever to drive traffic, build community, and establish the OneDome Group as the undisputed leader in the future of home buying.
Key Responsibilities
- Develop and execute a cohesive social strategy across OneDome and all Group brands, managing them to ensure group consistency contributing to the overarching business goals.
- B2B (LinkedIn): Position the OneDome Group as the essential partner for mortgage brokers and investors. Drive thought leadership, generate leads, and nurture high‑value professional relationships.
- B2C (Instagram and Facebook): Translate the complex journey of home buying into aspirational, educational, and viral content. Demystify mortgages and showcase the emotional payoff of moving.
- Own the social media KPIs: follower growth, engagement rate, share of voice, and – critically – referral traffic.
- Build and nurture thriving communities across all Group brands.
- Engage directly with mortgage brokers on LinkedIn, fostering relationships that drive B2B pipeline.
- Manage brand reputation by liaising with the PR team to handle queries, sentiment shifts, and crisis communications with agility.
- Manage the organic content calendar across the Group, balancing promotional, educational, and entertainment pillars.
- Collaborate with the PR team to amplify press wins, data stories, and company announcements.
- Work with the SEO team to ensure social content drives traffic to high‑priority pages and aligns with keyword strategy.
- Identify, brief, and manage relationships with external content creators and influencers to scale authentic content production.
- Provide weekly and monthly reports linking social activity to traffic and lead generation.
- Use social listening tools to identify trends, sentiment shifts, and opportunities for reactive marketing.
- Continuously A/B test copy, visuals, posting times, and CTAs to maximize ROI.
Skills and experience
- Proven experience as a Social Media Manager, ideally within fintech, proptech, or a high‑growth startup environment.
- Demonstrable experience managing social for a portfolio of brands or a multi‑brand group.
- A track record of growing audiences in a fintech or high‑growth business.
- Experience managing creator/influencer partnerships end‑to‑end (from negotiation to performance analysis).
- Proficiency in analytics platforms and the skill to use it to dictate creative direction.
- You understand that social media’s job isn’t just to get likes; it’s to drive traffic and conversion for a Group of brands.
- Ability to work cross‑functionally with PR, and digital marketing teams.
- You can pivot a strategy overnight based on performance data or market news. You are comfortable with the pace of a fast‑growth scale‑up.
- You have a strong aesthetic sense and can direct high‑quality photo/video content, even when working with in‑house tools or freelance creators.
About OneDome
OneDome is a UK‑based housing and fintech technology platform building an AI‑powered platform to simplify life’s biggest financial decisions — from buying a first home to building and protecting long‑term wealth.
The platform brings together property discovery, mortgage origination, legal and transaction services, insurance, and financial planning into a single, end‑to‑end digital experience. OneDome’s flagship HomeBuyer Service reimagines home ownership as a retail‑style product, bundling everything required to purchase a home into one transparent, fixed‑price offering. Beyond home purchases, the platform supports customers across the full lifecycle of home ownership and personal finance.
OneDome operates at scale, working with a nationwide network of over 500 mortgage brokers and arranging approximately $1.4 billion in mortgage volume per month, positioning the company among the largest housing and mortgage platforms in the UK.
The company is profitable and has been recognised for rapid, capital‑efficient growth, including being ranked the 4th fastest‑growing fintech and 17th fastest‑growing technology company by the Deloitte Fast 50 in 2025, and the 6th fastest‑growing tech company by the Sunday Times Tech 100 in 2026.
Backed by Channel 4 Ventures and family offices across the UK, Saudi Arabia, the United States, and Australia, OneDome is building the next generation housing and fintech super‑platform, replacing fragmented, manual processes with a modern, data‑driven, AI‑enabled consumer experience.
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