Job Description
At Browne Jacobson, we’ve always worked across business and society, and this expertise sets us apart. Social and environmental impact are at the top of our business agenda. We champion fairness, make the complex simple and forge connections between clients to find creative solutions. This is how we improve outcomes for every person, community and business we serve.
With offices in Birmingham, Cardiff, Dublin, Exeter, London, Manchester and Nottingham, we’re a UK & I based law firm with an international reach. Our sectors include: health; real estate and construction; education; energy and infrastructure; financial services; government; insurance; manufacturing and industrials; and retail, consumer and logistics.
We nurture talent at all levels and from every background and celebrate what makes people individuals. Law needs all voices to reflect the society it serves and we’re working towards social mobility, diversity and inclusion in our firm – and our profession. We strive to create meaningful personal and professional development opportunities and offer flexible working in support of a good work‑life balance. We focus on wellbeing and individuality, so that all our people can thrive.
Why is this role important and how does it fit into the team, department and wider firm?
The Business Development Executive would be working alongside 4 BD Managers and a number of partner‑leads supporting our Education, Government, Financial Services & Insurance and Heath Target Market Groups (“TMGs”). As a frontline role, you will work directly with lawyers across the UK, supporting them with their requests whilst at the same time operating as part of a close working team.
You would support BD Managers on pursuing market strategy, and recommend client care, business development and marketing initiatives, such as campaigns, in line with strategy. This is intended as a proactive role – with the BD Executive supporting on executing strategy and deliverables with the BD Managers and TMG Leads and Groups.
What does the role actually involve?
- Ensuring that the TMGs (working with peer BD Executives) reinforce what we want to be known for as a firm
- Stakeholder management. This includes:
- Adds insights and challenges BDMs appropriately, making recommendations
- Actively seeks to involve and mentor BD and Marketing Assistants in C&M as appropriate, giving them opportunities to learn and raise their profile in the firm
- Collaborates with the wider C&M team, and with other operations teams to deliver effectively
- Strategy, planning and reporting. This includes:
- Market knowledge: Understands relevant market/region, proactively reading and attending events to immerse themselves; supports on market trend and competitor analysis
- Service knowledge: Understands our services and their proposition for the particular TMG across the offices
- Strategy development: in conjunction with the BD Managers, assists in pursuing the TMG strategy and our offer to clients
- Planning: Supports on the execution of the BD Plans, ensuring budget and resource are focused, to maximise ROI
- Reporting: contributes to succinct TMG reports to provide insight and recommendations – it should be clear what change should result in order to be more effective/efficient
- Implementation, in line with firmwide and TMG strategy. This includes:
- Client retention & development (prioritising clients on the Client Programme)
- Supports on determining appropriate actions for each client on the Client Programme
- (including cross‑selling actions; clients to be interviewed, ensuring that client feedback is swiftly actioned; and value‑add etc.)
- Supports the Bids team and BD Managers in developing content for materials and pitches, using sector knowledge and target insights to successfully tailor bids and capability statements; ensures bids are innovative and focus on the client issues
- Profile raising / promotion to the target market, including:
- Drive awareness and understanding of our brand among our target audiences’ profile, effectively communicating our differentiators in the market
- Social Media: ensures each post is useful for our clients and engaging, e.g. championing client initiatives that others can learn from; timely legal updates; examples of client challenges and our solutions via compelling storytelling
- Internal Comms: ensures internal comms supports cross‑selling, enabling everyone throughout the firm to give examples of the services we provide for our clients and what they have achieved with our support
- Directories: reviews submissions to ensure they are in line with firm and TMG strategy
- CRM: supports on ensuring that InterAction is used correctly
- Design: ensures all deliverables are on‑brand, in line with our national powerhouse positioning
- Events & sponsorship (including webinars, conferences etc.):
- External events: supports on all relevant events, alongside the Events Team and BD Managers
- Website:
- Ensures that lawyers are designated as keeping particular sections of the website up to date
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