Demand Generation Specialist. - ETL/Data Management/Infrastructure

My client has a unique Data Lifecycle Management Platform /Observability solution that helps companies protect their data while empowering them to maximize the value of their organization’s salesforce data.

My client is building the fastest, most reliable and compliant way to backup, archive, recover, pipe and consume application data anywhere.

My client Won 2025 Data Breakthrough Award for Data Management Solution of 2025!

Their solution is now in production at American Express, Home Depot, 3M, ATT, Amazon, Nokia, Comcast, Dell, Mercedes-Benz and many more Fortune 500 companies.

Location Greater London/Remote

We are looking for a Demand Generation Specialist to help build, execute, and continuously improve our B2B demand generation engine.

This is a hands-on, execution-driven role focused on creating qualified pipeline for mid-market and enterprise sales. You will work closely with the CMO, Sales, BDRs, and RevOps to turn GTM priorities into measurable demand programs.

You are comfortable running campaigns end to end, experimenting with channels and messaging, using data to optimize performance, and leveraging AI and automation to move faster and smarter.

Please note: This is not a brand or communications role. This is a pure DemandGen role. Success is measured in pipeline created, conversion rates, and ROI.

Key Responsibilities

Demand Generation Execution

• Execute multi-channel B2B demand generation campaigns, including:
• Email and marketing automation/Linkedin
• Webinars and virtual sessions as scalable demand-generation assets
• Own campaigns end to end:
• Targeting and segmentation
• Campaign setup, activation & performance tracking
• Translate GTM priorities defined by the CMO into concrete, executable programs
• Use AI and automation to:
• Improve targeting, segmentation, and personalization
• Accelerate content creation and campaign execution
• Operate and continuously improve the marketing stack in collaboration with RevOps:
• CRM and marketing automation
• Enrichment, intent, and analytics tools
• Build campaign-level insights for the CMO and marketing leadership

Required

• 4–7 years of experience in B2B demand generation or growth marketing
• Strong hands-on experience running multi-channel campaigns
• Comfortable working with data, metrics, and performance dashboards
• Experience collaborating closely with Sales and/or BDR teams
• Familiarity with modern marketing tools and automation platforms
• Curious, experimental mindset with a strong execution bias
• Experience in B2B SaaS with mid-market or enterprise sales cycles
• Exposure to ABM or account-based motions
• Experience using AI tools in marketing execution
• Experience in technical SaaS infrastructure products (ETL, Observability, Cloud technologies).

Please send your CV in complete confidence to : yaz@yaz-associates.com

We will contact you to discuss this role in detail.

PLEASE NOTE: ONLY USA NATIONALS OR GREEN CARD HOLDERS WILL BE CONSIDERED FOR THIS ROLE

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