Director, Product Marketing – International (EMEA & APAC)
About AlphaSense:
The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.
The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI‑driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!
About the Role:
We are hiring a Director of Product Marketing – International (EMEA and APAC) to define how AlphaSense wins across our priority international markets. This is our first dedicated product marketing leader in-region, based in London, and a pivotal partner to regional Sales and Marketing as well as our global Product and Product Marketing teams.
You will own the strategy for how we position AlphaSense in EMEA and APAC, shaping the narratives, segments, and go‑to‑market plays that drive awareness, adoption, and expansion. You bring a strong ownership mindset and a bias for decisive action, and you are comfortable operating in ambiguity, establishing new go‑to‑market motions, and scaling those that prove effective. This role is ideal for a seasoned product marketer who wants to build something foundational—a point of view on the EMEA and APAC markets, durable growth engines, and, over time, a high‑performing team.
What You’ll Do:
- Set the product marketing strategy for EMEA and APAC, defining where we play (markets, segments, use cases) and how we win.
- Craft region‑specific messaging, positioning, and narratives that resonate with EMEA and APAC buyers and users, capturing international market share and driving brand awareness.
- Lead end‑to‑end go‑to‑market for key launches and growth initiatives in EMEA and APAC, from opportunity assessment and segmentation through launch planning and post‑launch iteration.
- Partner closely with regional Sales, Marketing, SDR, and Customer Success to build full‑funnel journeys that drive awareness, pipeline, adoption, and expansion.
- Translate complex product capabilities and rich content into clear, role‑based value propositions and stories that equip revenue teams to win.
- Run structured market and customer insight work—win/loss, customer interviews, field feedback, competitive analysis—in partnership with the Competitive Intelligence team, to maintain a live, opinionated view of the EMEA and APAC landscapes.
- Feed EMEA and APAC perspectives into the global roadmap, advocating for regional needs, risks, and opportunities grounded in data and customer signal.
- Create and maintain high‑impact sales and customer assets for EMEA and APAC (narratives, pitch decks, one‑pagers, battlecards, talk tracks) and partner with Revenue Enablement on training.
- Establish simple, scalable operating rhythms (business reviews, launch cadences, feedback loops) that connect EMEA and APAC GTM teams with global Product and Marketing.
- Start as a hands‑on player‑coach and, over time, design and hire an EMEA product marketing team, building a strong team culture from day one.
Who You Are:
- 10+ years in B2B SaaS marketing with a strong product marketing foundation, including 5+ years in a leadership role - ideally having built or scaled a team.
- Meaningful track record leading product marketing for international or EMEA markets, ideally with enterprise or upper mid‑market customers.
- Demonstrated success building and executing go‑to‑market strategies that drove adoption, revenue, and retention in new or underpenetrated regions.
- Comfortable turning ambiguous problem spaces into clear strategies and roadmaps, and driving them through execution with cross‑functional partners.
- Strong storyteller who can distill complex, data‑rich products into concise, compelling narratives for senior audiences.
- Highly analytical, able to use data to size opportunities, prioritize bets, and measure impact across the funnel.
- Proven cross‑functional collaborator with experience influencing Product, Sales, Marketing, and Customer Success at senior levels.
- Experience hiring, coaching, or informally leading other product marketers and excited to build and scale a regional PMM team.
- Must be comfortable presenting to large groups and willing to speak at regional events and tradeshows.
- Domain expertise in financial services, capital markets, or market intelligence is strongly preferred, as is experience with AI, data, or analytics products.
- Comfortable with hybrid working, including time in our Monument based office.
- Fluency in English required; additional European languages are a plus.
Why This Role Matters
- You will define how AlphaSense shows up in EMEA and APAC, and help shape a critical growth chapter for the company.
- You will sit at the center of product, market, and GTM, influencing what we build, how we position it, and how we take it to market.
- You will have the runway to build—from motions to team—while working alongside experienced leaders in product, sales, and marketing who care deeply about craft.
AlphaSense is an equal‑opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non‑merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.
In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.
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