Founded on more than 35 years of expertise in technology and design, Dem Museums is a next generation experience ecosystem that brings cultural heritage together with multisensory storytelling technologies.
As a global experience company headquartered in Türkiye, Dem Museums transforms historic structures and cultural assets into immersive, interactive and memorable experience spaces.
Adopting an integrated approach that combines storytelling, audio-visual technology integration, spatial design and visitor management, Dem Museums manages all stages of its projects inhouse from thematic research and scriptwriting to audio-visual implementations and interactive content design.
As the first private company in Türkiye to manage end to end visitor operations for museums, monuments, and historical sites, Dem Museums delivers experiences to more than 10 million visitors annually and carries this experiential expertise onto the global stage.
The company has received more than 15 international awards for its projects, including the Hagia Sophia History and Experience Museum and the Ephesus Experience Museum. Expanding this expertise internationally, Dem Museums continues its global growth with a strategic vision aligned with Türkiye’s cultural export ambitions, with new projects planned to launch in London and Rome in 2026.
Experience and Commercial Director
The Experience and Commercial Director is a senior leadership role responsible for shaping the Experience ’s strategic vision, driving commercial growth and leading its institutional representation. The role delivers sales, marketing and business development strategies while maintaining a strong focus on visitor experience, brand value and operational excellence.
Key Requirements
- Bachelor’s degree in a relevant field (Business Administration, Communications, Tourism or similar),
- Minimum 10 years management experience within museums, culture and arts, tourism, event management or related sectors,
- Strong leadership and people management skills,
- Strong representation, communication, negotiation and sales skills,
- Proven ability to represent the Experience and the company in front of media, press and public audiences,
- Solid experience in sales-driven marketing, business development and commercial partnerships,
- Demonstrated success in revenue generation through sponsorships, membership programmes, venue hire, events and strategic partnerships,
- Experience in the commercial use, marketing and sales of event and venue spaces,
- A clear vision for developing growth-oriented and revenue-enhancing projects,
- High level of competence in planning, delivering and optimising operational processes.
Key Responsibilities
- Develop and implement the Experience’s commercial, sales and marketing strategies,
- Drive revenue growth through sponsorships, partnerships, memberships, ticketing strategies and venue hire,
- Design and deliver initiatives to enhance visitor and customer experience,
- Lead, manage and evaluate museum staff, ensuring effective team coordination,
- Oversee daily operations, budgets and efficient use of resources,
- Coordinate exhibitions, events and organisational activities,
- Act as the public face of the Experience, representing the company at national and international levels,
- Serve as spokesperson for the company at press conferences, launches and public-facing events,
- Represent the Experience in dealings with public authorities, partners, sponsors, donors and visitors,
- Identify, develop and convert commercial opportunities aligned with the Experience’s mission and brand identity,
- Manage the sales and marketing of event spaces within the Experience (private events, corporate functions, launches, etc.),
- Increase brand awareness, visitor numbers and overall commercial performance of the museum.
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